Data Meets Creativity: ScribbleLive Acquires Visually Vince Mifsud January 28th, 2016 At ScribbleLive, we believe that interruption-based ads are a thing of the past, and engagement is the best approach in a world where buyers are in control. However, this new approach comes with a new set of challenges.“Digital marketing is a content-hungry beast. Unlike traditionally bounded ad campaigns, digital marketing is always on, and that puts pressures on marketers to look beyond traditional agency relationships to source content in more creative ways,” explains Jake Sorofman of Gartner.That’s why we’re thrilled to announce the acquisition of Visually, a content creation platform that enables brands to connect with their audiences through premium visual content - created fast and cost-effectively by highly vetted creative professionals.Together we are creating an all-in-one content marketing platform that uses data and insights to create content that works. Marketers can produce engaging content efficiently and affordably while measuring the effectiveness of their efforts and optimizing across channels.Original content creation As content marketing becomes more important, it’s been hard for many brands to keep up. But Visually empowers marketers to take insights from ScribbleLive and develop quality content efficiently and affordably.Visually creates great content by matching its clients with creative talent from a carefully vetted network of over 1000 writers, designers, and developers. Then marketers and creative talent collaborate directly in Visually’s powerful content creation platform. From interactive websites and animated videos to blog posts and infographics, the result is high-impact original content, delivered on time and on a budget.Visually is the perfect complimentary piece to round out our platform, giving our customers significant new capabilities for content creation:ScribbleLive Lifecycleby Jen Taylor What this means for ScribbleLive customersAs of today, ScribbleLive powers every stage of the marketing lifecycle. Data-science informs planning, content creation, distribution, and the performance and optimization of that content.ScribbleLive already offers customers the ability to curate live content from the Scribble Marketplace. Now, with Visually, marketers are connected to a network of professional creatives, enabling them to feed the “content-hungry beast” with the high-quality content it needs. ScribbleLive customers can easily tap into this amazing network of creative professionals to get the infographics, videos, interactives, or social media content that really resonates with their audiences.It’s truly a great time to be a marketer, and we couldn’t be more excited to bring Visually on board.To learn more about Visually and how they can help you create great content, please join our upcoming webinar.