5 Can’t-Miss Content Marketing Articles Jennifer Taylor January 15th, 2016 Every week we select and summarize five content marketing articles for easy skimming. This week we’ve compiled a few articles from around the web that are helping us revamp our content strategy.1. 6 Content Ideas Every Marketer Should Steal From IBM [Content Marketing Institute]Content is the new salesperson. Marketers should view readers as potential influencers and create content that will help build relationships. Get your content to the right people. Structure content in consistent ways, tag content with metadata, and magnify content for every audience profile your company targets.Consumers expect personalized content. “If you’re among those who are moving toward an intelligent content approach, you have the best chance of meeting those expectations – and of reaping the reward: customers who trust you enough to share information that money can’t buy.”Don’t be siloed. IBM has multiple customer-facing content channels and they maintain a flexible and agile managing mindset to coordinate across teams.Attend conferences and keep learning. Conferences are an opportunity to learn what’s working and what isn’t working for your peers and collect free data.2. The 9 Best Visualization Examples from 2015 [Visual.ly]Data has the power to create rich storytelling experiences.When marketers pair data science with intelligent design they have the ability to tell elaborate and intricate stories in a matter of seconds.Data visualizations can also make complex issues easily digestible, and often convey more information than a 1000 word blog article. Thoughtfully presented data has the power to make insights immediately and easily understood.Using animation can also help marketers show how perceptions on a specific topic change over time.Data visualization not only informs but entertains and surprises, facilitating more engaging experiences.3. How Data Science Powered the ScribbleLive CES 2016 Influence Report [ScribbleLive]Using the ScribbleLive Insights App we conducted an analysis of the conversations happening around the themes, products, and displays that headlined CES. Using this data ScribbleLive created unique pieces of content that summarize the most impactful individuals and brands featured or referenced at CES. The influence report covers important consumer tech industries including virtual reality, 3D printing, mobile tech, autonomous cars, computers, cameras, blended reality, cyber security, drones, electronic gaming, and the Internet of Things.The report showcases how data-driven software enables marketers to dig into an event and produce content that tells a rich and compelling story.4. Analytics - Ignorance Is Not Bliss [Kissmetrics]Most marketers are focusing on campaigns, content, and conversion rate optimization, but only use analytics to check traffic stats. A good analytics setup enables you to make decisions using facts. The first step is to understand what your data is telling you and how your site stats can be translated into business decisions.Traffic-focused metrics offer marketers valuable insight on what kind of ad or ad copy resonates with your audience. You can track keyword performance, device segmentation, impression share, and some demographic information to track who is responding to your ads.Conversions help marketers measure whether or not their site meets the needs of the traffic. If you’re not converting, find out if there are any design elements you can change to ease conversions and evaluate whether you’re attracting the right audience.Sales tell you whether your campaigns are profitable. A good CRM can help you track ads, keywords, and other metrics through the entire sales funnel.5. Why Grave Misconceptions About SEO Still Persist [Search Engine Land]The first group of misconceptions: SEO is unpredictable and has no real measurable ROI, it isn’t worth the time and one wrong move will destroy everything you’ve worked for. The second group of misconceptions: SEO is about stuffing as many keywords as possible into a site, it requires you to build links everywhere, more pages mean better rankings, and you can expect to see results immediately. It’s important to remember that SEO is constantly changing, and Google is continually updating to bury old practices (like keyword stuffing). SEO is difficult to interpret and it is rare to see an immediate impact or ROI. It is important to stay informed and be aware of the latest Google updates so that you can implement the optimal SEO strategy.