ScribbleLive Partners With Former Yahoo! Managing Editor Alan Soon Gary Parkinson November 6th, 2015 ScribbleLive is proud of a fantastic year of growth throughout 2015. We remain committed to transforming the effectiveness of marketing through innovative data science technology and quality content to deliver business results.We are proud to disclose a new partnership with The Splice Newsroom, an editorial consultancy that helps brands become real-time content producers and newsrooms adapt to quickening changes in the digital era. The Splice Newsroom was founded by Alan Soon, the former managing editor of Yahoo Southeast Asia and India who has over 20 years of professional experience in media.The Splice Newsroom’s mission is to help clients build effective newsrooms with the best people, culture, tools, and workflow. ScribbleLive, the leading content marketing platform powered by data science, will help Splice Newsroom clients plan, create, and distribute effective campaigns that are then measured and optimized for greater user experiences.In an interview discussing the Singapore-based consultancy, Alan described the Splice Newsroom as a solution to limitations currently plaguing today’s typical newsroom.“Newsroom managers are keen to transform and adapt their teams but they struggle in figuring out where to start and how to keep evolving.”Alan’s years of experience have allowed him to become Asia’s leading expert on newsroom operations and the business of media. He regularly speaks at international conferences where he shares insights from his 360 degree view of how various newsrooms operate. Many of his speeches acknowledge the evolving nature of journalism, content marketing, and content distribution strategies.