5 Can’t Miss Content Marketing Articles Traci Cheng October 16th, 2015 1. What Is Mobile-First Content Marketing? [B2C]In order to embrace mobile content marketing, you must shift to a mobile-first mindsetA mobile-first strategy means curating content with the specific purpose of optimizing for smartphonesInteresting fact: 75% of Americans bring their phones into the bathroom with them70% of mobile searches lead to action on a visited website within an hour2. Why Buyer Personas are the Core of Content Marketing [Chief Marketer]Buyer personas help marketers start authentic conversations with leads and customersA persona is not a buyer profile; it is much more in-depth than just statistical demographicsA thorough persona includes the name of the lead along with how your company satisfies his/her goals, needs, wants and concernsConstructing an audience persona is time consuming but becomes a valuable tool for successful content marketing3. From Baby Boomers to Generation Alpha: A Guide to Generational Marketing [ScribbleLive]The experiences, politics, social parameters, technological comfort and pop culture varies by generationBill Gates and Steve Jobs are Baby Boomers and created some of the greatest technological advancements of our timeGen X makes up about 25% of all adults, and earn a higher average income than Baby Boomers or MillennialsMillennials are remarkably loyal to brands and have a natural ad-block built into their minds4. Why Viral Success Needs to Focus on Quality, not Quantity [Fortune]Brands are creating content but marketers must learn how to build successful partnershipsThe greatest error that marketers make is publishing content that is not authentic or interrupts conversationsSocial media allows brands and customers to establish two-way conversations in real-timeInfluencers recommend that content marketers target messages to the most promising audiences rather than a broad spectrum of people5. The 7-Step, Data-Driven Way to Get More Traffic [Convince & Convert]32% of marketers are creating content focused on business instead of being consumer-centricDominate and own your market by publishing better content than anyone in your nicheIt's not about a perfect content schedule; the goal is to consistently create quality content61% of content marketers spend two to three hours creating each blog postMissed last week’s round-up highlights? Don’t fret! You can catch them all here.