5 Can’t Miss Content Marketing Articles Traci Cheng October 8th, 2015 Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. What Effective B2B Content Marketing Looks Like [Content Marketing Institute]55% of B2B marketers struggle to define an effective or successful content marketing planFewer than one third of content marketers believe they successfully deliver scalable resultsA growing number of B2B marketers review their content marketing strategies on a weekly basisHowever, 48% of B2B marketers admit they still lack a documented content marketing strategy2. 5 Trends from New Blogger Survey That Probably Won't Surprise You [Oracle]Nearly 60% of blog posts are between 500 to 1000 words but the trend is shifting towards long-form contentMost bloggers include at least one visual within their published contentBloggers are uploading fewer videos to their content but videos remain very popular on social mediaThe use of audio in blogs is on the rise due to the popularity of podcasts3. Content Or SEO: The Truth Is You Need Them Both [ScribbleLive]Creating great content is necessary to make your website rank on search engine result pages (SERPs)Higher rankings increases the credibility of your content and the authority of your brandThe quality of leads improves if your content includes search terms used by your target audienceSince SERPs only display the title and meta description on a webpage, make sure these tags accurately reflect your content4. Why Marketers Should Focus More on Journalism, Less on Likes [SEJ]The biggest mistake marketers make is assuming product-related content will automatically connect to customersCustomers are less familiar with products or services than the marketing teams promoting themUse data science and engagement tactics to collect real feedback from the target audiencesIf product-related content is in the plan, get as specific about features or benefits to diversify from competitors5. Content Marketing Stats You Can Use [Mesh Agency]Visual content is 40x more likely to be shared on social media than non-visual contentThe most successful types of content for B2B marketers are video, written copy and images (in that order)Videos are great for SEO since a video is 50x more likely to rank on Page 1 of SERPs than written contentThe use of infographics by B2B content marketers increased at a faster rate from 2014 to 2015 than any other marketing tacticpollMissed last week’s round-up highlights? Don’t fret! You can catch them all here.