5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

1. B2B vs. B2C: How Content Marketing Changes by Target Audience [HubSpot]

  • Content marketing targeted to company decision makers is different than marketing directly to consumers
  • The intent behind messaging in B2B content contrasts with the intent of B2C content
  • 85% of B2B marketers utilize content as a tool to establish their brand as a thought leader
  • To create quality B2B content, use thought-provoking topics to provide value, service and trust

2. Big Data: 20 Mind-Boggling Facts Everyone Must Read [Forbes]

  • Data science is revolutionizing how companies execute content marketing strategies
  • The term ‘Big Data’ has been designated for the volumes of data generated in the past few years
  • Seven out of ten organizations have already invested or plan to invest in big data by 2016
  • However, less than 0.5% of all data in the world is ever put to use

3. Prove Your Content Marketing Strategy is Worth the Investment [ScribbleLive]

  • 69% of brands are investing more resources towards creating quality content than committing to direct sales
  • 53% of marketers are also devoting resources towards social media community development
  • Marketers constantly measure the quality and performance of content to improve conversion rates
  • Only 25% of marketers believe they are correctly and efficiently measuring content ROI

4. Experiences, not ads, will bring in the millennials for businesses [The Globe & Mail]

  • People prefer to spend money on experiences rather than respond to advertisements about physical products
  • Millennials control an estimated $1.3 trillion in annual spending in the U.S.
  • Research suggests people are psychologically fulfilled by spending money on events than on products
  • WestJet’s “Christmas Miracle Stunt” in 2013 increased company revenues, bookings, and online traffic; ultimately changing the company’s marketing strategy

5. How to Build Links Using Data-Driven Content & Blogger Outreach [Search Engine Journal]

  • Link building is crucial for SEO as quality links help search engines discover your site and determine your rankings
  • Acquiring links from reputable websites or social media will improve your brand’s position as a leading authority figure
  • Quality links can also prove to customers that you are a trusted leader in your industry
  • Content marketing and link building can work together. Links are the byproduct of great content marketing!

Missed last week’s round-up highlights? Don’t fret! You can catch them all here.

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