Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!
- Content marketing targeted to company decision makers is different than marketing directly to consumers
- The intent behind messaging in B2B content contrasts with the intent of B2C content
- 85% of B2B marketers utilize content as a tool to establish their brand as a thought leader
- To create quality B2B content, use thought-provoking topics to provide value, service and trust
- Data science is revolutionizing how companies execute content marketing strategies
- The term ‘Big Data’ has been designated for the volumes of data generated in the past few years
- Seven out of ten organizations have already invested or plan to invest in big data by 2016
- However, less than 0.5% of all data in the world is ever put to use
3. Prove Your Content Marketing Strategy is Worth the Investment [ScribbleLive]
- 69% of brands are investing more resources towards creating quality content than committing to direct sales
- 53% of marketers are also devoting resources towards social media community development
- Marketers constantly measure the quality and performance of content to improve conversion rates
- Only 25% of marketers believe they are correctly and efficiently measuring content ROI
4. Experiences, not ads, will bring in the millennials for businesses [The Globe & Mail]
- People prefer to spend money on experiences rather than respond to advertisements about physical products
- Millennials control an estimated $1.3 trillion in annual spending in the U.S.
- Research suggests people are psychologically fulfilled by spending money on events than on products
- WestJet’s “Christmas Miracle Stunt” in 2013 increased company revenues, bookings, and online traffic; ultimately changing the company’s marketing strategy
5. How to Build Links Using Data-Driven Content & Blogger Outreach [Search Engine Journal]
- Link building is crucial for SEO as quality links help search engines discover your site and determine your rankings
- Acquiring links from reputable websites or social media will improve your brand’s position as a leading authority figure
- Quality links can also prove to customers that you are a trusted leader in your industry
- Content marketing and link building can work together. Links are the byproduct of great content marketing!
Missed last week’s round-up highlights? Don’t fret! You can catch them all here.