5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

1. How to Define The Content Marketing Metrics that Matter [Oracle]

  • Measurement is a critical component of your content marketing strategy
  • Extract insights from data and use the results to optimize your content strategy
  • Remember to align your content with your business objectives so that you make the right decisions
  • Use your brand’s key performance indicators (KPIs) to track the effectiveness of your content throughout the funnel

2. What’s the difference between content marketing and native advertising? [Your Story]

  • Native advertising tells audiences who you are but content marketing convinces prospects to become customers
  • Advertising is about getting out the message while content marketing is about building relationships
  • People are developing built-in ad blocks, which makes engaging and relevant content more important for engagement
  • You rely on external media with native advertising but you own your content marketing channels

3. Is Your Content Working Better for Someone Else? [Search Engine Watch]

  • Google’s ranking algorithm is not perfect and is frequently unable to scrape original sources of content
  • Sites that copy content can potentially outrank the original published source
  • This can damage the original site’s rankings, reduce search visibility and lower potential leads
  • Due to these potential SEO disruptions, it’s critical for marketers to monitor their own content after hitting publish

4. This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion [CMI]

  • The content marketing industry is projected to generate up to $313 billion in revenue in 2019
  • Over $1 billion of venture capital has been invested in content marketing technology since 2006
  • However, only 17% of brands have successfully used content to influence the customer lifecycle
  • 41% of brands are still in the early stages of content marketing or have no plans to invest in the industry

5. Google Wants You To Stop Relying On App Interstitials

  • Google understands that consumers want access to quality content marketing
  • Google wants to penalize sites that rely on mobile interstitials (pop-ups and overlays)
  • Users find interstitials interruptive and sites that rely on these pop-ups will not pass Google’s mobile friendly tests
  • This will affect mobile rankings of websites that utilize interstitials

Missed last week’s round-up highlights? Don’t fret! You can catch them all here.

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