5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

1. How to Drive Leads with Smart B2B Social Media Marketing [Business 2 Community]

  • Without proper planning for any type of business marketing initiative, you might as well just toss your money
  • A content plan needs to outline the types of content that will support an ongoing branding market position
  • Viewing social media marketing as online branding fuel to drive lead generation is a must for B2B organizations
  • If social media is viewed by the organization as just “a nice to have,” commitment and positive results will wane2. How to Use the Periodic Table of Content Marketing [MPull]
  • It’s a good idea to start by choosing the particular format of the piece of content you want to create
  • Keeping your strategy goals in mind, think about who you want to target with your piece of content
  • Play on the triggers that tend to get your specific audience hitting the share button
  • Typos, sloppy grammar and factual inaccuracies irritate readers and make your brand look bad3. Top 3 Ways to Measure Content Marketing Success [Oracle]
  • By understanding the reach of your content, you understand how to drive more people to the top of your funnel
  • It is relatively easy to determine which social channels drive traffic to your content by checking numbers sharing tools give
  • You can start by understanding how many people clicked on the offer and completed the form for a download
  • Next step of the process is to understand how your content contributes to closed deals, cross sales and upsells4. 4 Tips to Plan Your Social Media Strategy
  • According to Marketing Land’s Aaron Strout, there are 1.68 billion active mobile social accounts in the world
  • Audiences respond to content based on how it is presented and how it appears in a stream on social media
  • Top search topics in a given week can impact or completely change a content distribution strategy
  • Software can help track your brand’s share of voice across channels and compare the numbers to those of competitors5. Post, Pin & Tweet: The Best Time to Outreach [SurePayroll]
  • When it comes to engaging with your social media following, timing is of the essence
  • Knowing when to share a link may spell the difference between an Internet sensation and a big letdown
  • For LinkedIn, 41% of visits are from a mobile device
  • For Facebook, photos generate higher engagement, up to 53% more likes and 104% more commentsMissed last week’s round-up highlights? Don’t fret! You can catch them all here.

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