Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!
1. Who’s Better at Giving Us What We Want? Humans or Robots? [PC Magazine]
- Jimmy Iovine, who helped launch Apple Music, believes human curated content is critical for online music services.
- Content curation has a rich history dating back to cave paintings.
- The internet instigated automatic content curation, making the old ways new again.
- Human curators can refer readers to content that is similar to favourably received material.
2. How to Develop a Mobile Content Strategy [iBlogZone]
- Google and Nielsen found 77% of mobile searches occur at home or work with easy access to desktops.
- Keep your brand’s mobile content strategy narrative consistent with your desktop website.
- Create interesting and informative content but keep the message taut and to the point to satisfy mobile habits.
- Treat your mobile content strategy as a sequel to your successful desktop storytelling narrative.
- Thought leader Rohit Bhargava says there are 5 different models of content curation.
- Don’t worry about satisfying everyone. Create content that resonates with your target audience.
- Become a credible authority by creating quality content that inspires others to share your work.
- Devote the time towards sourcing credible influencers that can support your unique content.
4. Facebook Pulls Ahead of Google In Referral Traffic [Search Engine Watch]
- Facebook refers more traffic to news sources than Google according to traffic analytics.
- Parse.ly determined 43% of referral traffic to top 100 news sources came from social, 38% from search.
- Facebook and Google News account for three quarters of traffic referral followed by Yahoo and Twitter.
- Parse.ly co-founder Andrew Montalenti says Facebook’s rise is a trend of news finding users.
- Successful influencer marketing strategy provides value for your brand and the participating influencer.
- Collaborating with influencers increases site traffic and can exceed social media expectations.
- Partnering with influencers allows your brand to stand out during event marketing.
- Influencers provide you opportunities to develop insightful eBooks, case studies, or whitepapers.
Missed last week’s round-up highlights? Don’t fret! You can catch them all here.
This week we have a special bonus item for you to enjoy. Following the cyber security hack at Ashley Madison, our New York team compiled an insightful report that lists the most influential topics in the field of online security. Not surprisingly, Ashley Madison ranks right at the top.