5 Can’t Miss Content Marketing Articles

According to Google’s CEO, Eric Schmidt, we create as much information in two days now as we did from the dawn of man through 2003 (TechCrunch). While the wealth of knowledge is literally at your fingertips, this can make pinpointing relevant and quality content an overwhelming task.

Lucky for you, we’re here to make your life easier each week by hand-picking 5 must-read content marketing articles with key takeaways for quick skim. Enjoy!

1. PR and Content Marketing: The Inevitable Marriage [Kissmetrics]

  • Content marketing is the future, but it needs to be visible content
  • PR gives visibility and gives your content the powerful boost it needs to go viral
  • PR + content marketing = Ready-made stories into the hands of editors, journalists, and influencers
  • The better quality content you produce, the easier it gains attention2. How to Include Humour Tastefully In Your Content To Engage More Readers [SEJ]
  • Well-written humorous content can grow a strong connection with your audience
  • Unexpected, well-balanced contrasts and the element of surprise work best when using humour to create a connection & accentuate the cool factor of your brand
  • Stay in the safe zone by avoiding controversial topics that could offend audience3. 21 Content Marketing Lessons Learned from The New York Times [Jeff Bullas]
  • At 150 years-old, The New York Times is trying to reinvent itself
  • Tips include: Experimentation, repackaging your content, reusing existing content, content templates, innovating your platform, marketing your content, being social media savvy, SEO, email lists, UGC, iteration, leaders need to ‘unlearn’, prioritization of digital4. Persuasive Words You Can Include In Your Content For Better Results [Steve Cartwright]
  • When using persuasive words, use them sparingly and strategically
  • Use these: You, Because, New
  • Powerful emotional trigger type words include: Rave, Deadline, Limited, Easy, Boost, Energize, Empower, and Overcome5. Content Tips for Adapting to the Post-Mobilegeddon World [SEW]
  • Google’s algorithm change = mobile-friendliness is now a factor in search rankings
  • Focus on clear and concise headlines, and short paragraphs
  • Highlight the key takeaways up front – Covering the five Ws
  • Make call to action happen earlier… think in ‘micro moments’

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