Drilling down and getting specific with particular facets on what makes good content — both written and visual — caught our eye in the last few days. This week kicked off to a strong start with some thorough and well-detailed content marketing reference reading. We’re sharing those links with you.
Heidi Cohen’s Ultimate Guide to Content Optimization points out early on that the guide isn’t just about search. However, she outlines five key factors of content optimization — content attractiveness, content consumability, content effectiveness, search findability and social shareability. The story then goes into a comprehensive list of 50 elements that make up those five factors of content optimization.
Another gem is a visual guide to content marketing infographics. Curata compiled this clickable infographic, which is functionality you don’t often see in infographics, called “Stack ‘Em Up: The Ultimate Infographic of Infographics.” It divides the visuals by blogging, branding, content strategy, content team, technology, email and social media from LinkedIn, Marketing Profs, Copyblogger and more.
New this week — ahead of the Content Marketing World 2014 Conference & Expo — is the second installment of an ebook series from the Content Marketing Institute called “Building an Audience Development Strategy for Content Marketing”. This edition looks at building audience using great content, inspiring them and fostering relationships, rather than treating them as leads and forcing them through the sales funnel. The free four-part series features more than 40 leading content marketing though leaders. A new ebook will be released each Monday in August ahead of the conference. View more details about the series. The ebook released last week is called “Building a Content Marketing Strategy”.
Thin on story ideas this week for your editorial calendar? Copyblogger’s Chris Brogan dropped a wealth of knowledge with his post “100 Blog Topics for Your Business“. The list of blog post ideas that range from helping differentiate your business, participatory posts and thought pieces.
Have you seen any good content marketing stories? Tweet us at Engage on Twitter. Get your audience actively engaging with your content. Learn more about the ScribbleLive platform and how it can help you reach your business goals.