Monthly Archives:&npsp; July 2014

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How to Optimize Content for Social Media

Content marketing isn’t just about writing stories or blog posts, creating videos or shooting photos. The content needs the right audience, which means smart distribution. So how do you get your content in front of the right audience for the most visibility and engagement? ScribbleLive talked to Shannon Kinney, Founder Read more…

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Best Practices

Tackling Goliath: Tips For Small Businesses Doing Event Marketing

In pop culture, there is no bigger event than the San Diego Comic-Con. The four day event has grown from it’s humble beginnings in 1970 when a group of comic, sci-fi and movie fans gathered in San Diego to discuss their passions. The event now encompasses the entirety of pop Read more…

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Industry trends

Survey: Social Websites Rank Low With Consumers

Pinterest topped the list in this year’s American Customer Satisfaction Index, with an index score of 71, which is up 4.4 percent from 2013. The ACSI findings confirm that usability and even responsive design remain a top priority for consumers when it comes to web, smartphone and tablet interfaces. The Read more…

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Industry trends

IAB Study: Mobile Key Among Sports Fan Consumers

A whopping 85 percent of sports fans go to their mobile phones after seeing ads for entertainment events on other channels, according to research on mobile and sports ticketing released Thursday by the Internet Advertising Bureau Mobile Center and InMobi. Nearly half of mobile sports fans — or 49 percent Read more…

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Industry trends

Study: Social Network Audience Reaches Brands More Via Mobile

New research shows that mobile users are more likely to interact with brands than PC users, according to a new study from Forrester Research.   The survey of 37,000 respondents found that time spent on social networks from mobile devices was significant for consumers who engage with brands. Mobile social Read more…

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