Monthly Archives:&npsp; June 2014

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Thought Leadership

CMOverheard: Native Ads Done Right, World Ad Forum Trends and Is Loyalty Dead?

We’re paying attention, so you don’t have to. Here are a few of the most interesting things happening in the marketing world this week, courtesy of some of the top experts, thought leaders and CMOs in the industry. The native advertising debate continues. One problem — the noise around native Read more…

How-Social-Media-Marketing-Helped-Soccer-Take-Over-The-World
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Thought Leadership

2014 World Cup Brand Watch: Buffalo Wild Wings launches on Instagram, Samsung’s Galaxy 11 videos reach millions

Strong visual plays continue around branding campaigns for the 2014 FIFA World Cup Brazil. Buffalo Wild Wings Inc. is using Instagram Direct — which lets users choose whom to send photos and videos without them appearing in the feed search or profile — as part of its 2014 FIFA World Read more…

How-Social-Media-Marketing-Helped-Soccer-Take-Over-The-World
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Best Practices

2014 World Cup Brand Watch: Puma’s shoe flap? Fan hubs tout social

This World Cup Brand Watch looks at a possible shoe flap with Puma’s boots and extensive social media fan engagement platforms from Sony and Visa. Puma’s mismatched limited edition World Cup 2014 soccer shoes — right is pink, left is blue — as part of its Tricks line keep building Read more…

Lessons-from-Coke-and-Microsoft-On-Mobile-Sports-Marketing
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Best Practices

Lessons from Coke and Microsoft On Mobile Sports Marketing

The FIFA World Cup 2014 is breaking TV viewership records and has one of the most digitally engaged audiences worldwide with $5.7 billion expected to be spent on sponsorships and commercials. ESPN’s Bill Hofheimer says WatchESPN hit a record Thursday with 1.7 million “concurrent viewers” of the U.S.-Germany match. Not Read more…

How-Social-Media-Marketing-Helped-Soccer-Take-Over-The-World
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Best Practices

#2014WorldCup Brand Watch: Budweiser hits social media strong, Gatorade remixes Disney tune and McDonald’s gets into fantasy league

World Cup sponsors are pouring ad dollars into digital – but with the increase in TV viewership so far, television ads are certainly not lost. In fact, networks set new records for viewership, according to AdAge. For Univision Deportes, the first 20 matches were watched by 3.6 million viewers, that’s Read more…

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