As content marketing continues to evolve into an important part of a brand’s digital footprint and conversion strategy, the conference scene for practitioners and strategists offers valuable opportunities to discuss the latest trends, tools and emerging platforms with industry peers and thought leaders. Collaborative and insightful, the best content marketing conferences will arm attendees with a deeper understanding of how content fits into a larger communications strategy — increasing conversions, loading the marketing funnel and benefiting search visibility. Choosing the right conference (or conferences) to attend can be challenging, especially in an industry as rapidly changing as digital marketing. Here are five must-attend events you should consider adding to your calendar this year:
Date: May 6 – 7 Location: The Pershing Square Signature Center, NYC Notable speakers: Brent Adamson, co-author of “The Challenger Sale” Lee Odden, TopRank Online Marketing Pam Didner, Global Integrated Marketing Manager, Intel Cost: $695 Founded in 2012 by Demand Gen Report, the B2B Content2Conversion Conference helps B2B marketers discover and discuss best practices in content marketing and demand generation. If you are looking to improve the results of your inbound campaigns and looking for ways to use content to drive revenue, look no further.
Date: May 13 – 14 Location: Sheraton at Fisherman’s Wharf, San Francisco Notable speakers: Bob Stohrer, SVP Brand Creative, Yahoo! Ivan Wicksteed, CMO, Old Navy Jonathan Anastas, Global Head of Digital, ActiVision Cost: $1795 for a standard pass, $1895 for a premium pass. Premium pass includes one-year access to the conference video resource center, featuring sessions from Incite Summits in London, New York and San Francisco. Designed as a collaborative project for forward-thinking and innovation minded CMOs and brand strategists, Incite Summit: West brings together over 200 national and global brands, their agencies, and senior level executives for an extended conversation about the future of marketing, customer experience buiilding, and data-driven campaigns and initiatives.
Date: July 14 – 16 Location: Washington State Convention Center, Seattle Notable speakers: Rand Fishkin, Founder, Moz Justin Cutroni, Analytics Evangelist, Google Kyle Rush, Head of Optimization, Optimizely Cost: $1499 for general admission, $999 for Moz Pro subscribers. Moz brings three days of actionable sessions on SEO, social media, community building, content marketing, CRO, mobile, analytics and more. You can expect speakers to bring advanced learnings from content development and search to business intelligence and analytics reporting.
Date: September 8 – 11 Location: Cleveland Convention Center, Cleveland Notable speakers: Andrew Davis, author, Brandscaping: Unleashing the Power of Partnerships Ann Handley, Chief Content Officer, MarketingProfs Brian Clark, Founder and CEO, Copyblogger Cost: $395 – $1865 for early bird pricing (expires 5/30/14) The granddaddy of all content marketing conferences, Content Marketing World returns for its fourth year. Attendees will benefit from world-class content and materials to execute highly successful and effective content marketing strategies for their businesses and clients. Sessions will cover strategy, integration, and measurement.
5. Inbound 2014
Date: September 15 – 18 Location: Boston Convention and Exhibition Center, Boston Notable speakers: David Meerman Scott, best-selling marketing and sales author. Ekaterina Walter, CMO and cofounder, Branderati Leslie Brandshaw, COO, Guide Cost: $149 for a single keynote pass or $799 for an all-access pass. For Hubspot customers, an all-access pass is $599. HubSpot’s Inbound brings some of the brightest and most accomplished marketing minds together for a series that will challenge, teach, and inspire. The Bold Talks series is always a standout. These presentations are designed to educate and impress in a rapid-fire 20 minute session. You’ll see your favorite marketers and thought leaders in a completely different way. Jason Konopinski has been living the life of a fulltime freelancer since 2007, specializing in data-driven content development and lead-nurturing frameworks. He has worked with boutique PR, marketing, and advertising agencies to develop strategy, create cross-platform and cross-medium content, and help clients tell better stories. You can connect with him on Twitter at @jasonkonopinski.