ScribbleLive Spotlight: Happiness, Chess and Mayor Rob Ford

It’s been a busy week for ScribbleLive and our customers. Last week, we announced ScribbleLive has entered the prestigious Twitter Certified Products Program. (We won’t include it in this week’s Spotlight because, well, it’s a bit self-aggrandising, but it’s well worth having a look the living press release we ran for the Twitter announcement. It includes a Q&A with our CEO, the buzz from social media and lots of pictures of happy-looking Scribble employees; a really nice idea for a product launch or any big announcement.) And in our Spotlight, this week’s includes an international bunch including a good design example, community-building and a feel-good story.

Themenwoche Glück by ARD

Startseite ARD Themenwoche 2013 Zum Glück

It’s hard to keep ARD out of our spotlight when they’re consistently producing such incredible live content. First off, from a purely visual perspective the page looks fantastic: ARD has used the TopHTML space to customise the ScribbleLive embed—see the added space between the posts, rounded edges and customised colours—so that it is seamlessly integrated as part of the page. And then there’s the content. ARD is running a week-long series around the theme of happiness—what it means, how you come by it and how you keep it. Over the course of a week ARD has invited 30 experts to take part in live Q & As with its readers and the range of people brought in has been amazing. From documentary film-makers to diplomats, weather forecasters and Buddhist monks, its readers have a chance to pick each of their brains. The project runs until November 22nd and for your own well-being it’s worth checking it out (even if you have to rely on Google Translate to get your happiness fix).

World Chess Championship by Corriere della Serra

Screen Shot 2013-11-19 at 14.21.57

The world chess championship is currently taking place in Chennai, India and this Screen Shot 2013-11-19 at 14.19.46most cerebral, slow-paced sport/game makes for a surprisingly good real-time topic. Corriere’s live event opened on November 7th and stays open until the 28th, but it’s when two players are head-to-head that the coverage gets exciting. If readers click on the ‘DIRETTA’ button they’re taken to pop up window where they can watch the game move by move.  On the live event itself, readers can follow commentary and analysis from the author, Paolo Maurensig who has written extensively about chess, and discuss the game with fellow aficionados.

Rob Ford Chat by Toronto Star

Screen Shot 2013-11-19 at 14.59.52

The story out of Toronto City Hall that has proved as fodder for international media and late-night television hosts alike continues to develop. In the past week, Toronto Mayor Rob Ford has admitted to having smoked crack cocaine, being drunken and disorderly and has made vulgar sexual comments about his wife. The Toronto Star has played a very important role over the course of this story—reporting on the existence of the alleged crack video back in May and following it since then. This week it ran a live chat with one of its reporters, Robyn Doolittle, who has worked heavily on their investigation and is one of three journalists who has seen the alleged crack video (along with the Star’s Kevin Donovan and Gawker’s John Cook). The content alone is great, but what elevates the event above a normal chat is all the extra elements such as the Star’s editorial team adding context, photos and jokes to what Robyn is answering as well as the community’s use of discussions.

Follow Batkid by San Francisco Chronicle

Screen Shot 2013-11-20 at 10.57.07 AM

You would have to have a heart of stone to not be moved by this story. The Make-A-Wish foundation granted five-year-old Miles Scott who is recovering from leukaemia, his wish to be Batkid. With the help of volunteers, they turned San Francisco into Gotham for the day and enabled Batkid to rush around the city with Batman saving a damsel-in-distress and foiling villainous plots. San Francisco reporter Vivian Ho was on the ground following the day’s activities and her updates alongside posts pulled in from social media—tweets and Instagram videos—provided a heartwarming timeline of a special day. If you haven’t already jumped on the Batkid bandwagon, get on now!

Philippine Relief Campaign by Noordhollands Dagblad

Screen Shot 2013-11-20 at 13.46.54

Dutch daily Noordhollands Dagblad covered the huge Haiyan disaster relief campaign in real time and the result show that a live event is a fantastic way to personalise and enliven any charity campaign. Its coverage from the centre of the televised campaign features videos and pictures that give readers behind-the-scenes access to the operation. What makes it stand out, however, is the interviews with volunteers including Louise and Martine Fokkens ‘the oldest and most famous prostitutes in Amsterdam’ who are overcoming their ‘problem with computers’ to help the campaign. Benevolent.

See how ScribbleLive drives results

Schedule a tour to see how ScribbleLive can help your content succeed predictably.