First, ScribbleLive gave you the tools you needed to cover an event in real time. Then we gave you the ability to tell your readers exactly what they need to know at the top of your page with our LiveArticle technology.
Now, the next iteration of real-time content: Standalone Articles.
“Tell me more!” you say? Well, if you insist…
Traditionally, an article is a summation of events; it is what you use to give your readers the answers to the five Ws. This much you already know. ScribbleLive’s Articles are no different in that sense.
There are a few key ways that Scribble’s Articles differ from traditional web articles, though. First—and most importantly—it updates in real time. There is no reason for your readers to refresh the page to see the most up-to-date version of your Article. This means that if a story is developing or things change, you can let your readers know as soon as you do. Second, you can mix and match media within the same story. For instance, you can use text updates with tweets, photo, video or audio elements.
What can I use a ScribbleLive Article for?
The Internet is a hotbed for conversation and Articles allow you to carefully curate these conversations, to format it in a way that makes sense for your readers. You can also use it to create a roundup of a particularly great live event that you ran.
Articles also give you the ability to incorporate multimedia content into a static story. We developed this feature in conjunction with Twitter, and you’ll notice in the examples a bit further down the page that you can interact with all of the media included: You can reply, retweet or favourite a tweet that has been included on the page, watch a YouTube video or scroll through a document that you embedded from Scribd.
So you’re saying I can create dynamic standalone articles using ScribbleLive?
But I use ScribbleLive for liveblogging. What do Articles add to the experience?
I’m glad you asked.
Not only can you curate social posts, photos, slideshows, video and add context to them, but you can also repurpose all of the fantastic content you created during a live event, picking and choosing the best of the best.
ScribbleLive empowers you to be able to pull content that you’ve created in any live event in to a fresh Article in order to create a more traditional experience for readers who are arriving at your content after-the-fact.
Wait. Why would I want to curate my liveblog content after-the-fact?
One of the best things about real-time content is how it can be a constant stream of information. One of the worst things about real-time content if you’re joining in after-the-fact is how it was a constant stream of information.
You can use Articles to present your previously-real-time content to your readers in a more traditional way. After all, it makes no sense for you to liveblog an event, a story or an interview, and have to start from scratch when you sit down to write web copy.
For instance: You may have hosted a particularly rousing Q&A session and want to pull out some of the best questions and answers and provide any context needed—links to stories about what the participants are talking about, the conversation happening on social media or any other relevant information. Or you may have spent an hour covering routine proceedings at City Hall in real-time and are now tasked with writing a story about what council talked about that day. Instead of starting from scratch, take the content you have already spent an hour creating and quickly and easily turn it into a piece for your organization’s website.
How do I get my Article on my website?
Once you’re done creating your Article in ScribbleLive, hit Publish. You can choose to attach your newly-minted Article to your organization’s white label and/or make your way to the Share page (Publish > Share) and simply grab the embed code we’ve created for you and drop it into any page of your website via your CMS.
You’ve got me; I’m intrigued. Can I see some examples?
Absolutely. Here’s a couple:
ESPN Twitter mailbag: ESPN takes reader questions over Twitter and answers them using a ScribbleLive Article.
Maclean’s magazine Question Period coverage: Maclean’s covers Question Period in the Canadian House of Commons each day in real time, picks out its favourite clip of MPs shouting across the aisle and fleshes out the issue in a ScribbleLive Article.
Hold on a second. These Articles look no different than the rest of the content on these organizations’ websites. How?
Our Articles take on the look and feel of your page by using your style sheets. Your readers will enjoy the user experience you have designed for them and they’ll be able to have access to the content faster, since Articles remove a number of barriers of effective content creation by giving you one spot to curate, highlight and add the all-important context, telling your readers why it matters.
This sounds great and all but I would need to change my workflow in order to incorporate Articles.
Who says change is bad?
We built Articles in conjunction with Twitter to simplify your workflow—to save you time; to save your organization money and resources; to enhance your readers’ experience with your content.
I spoke with Nick Taylor-Vaisey, Maclean’s magazine’s Question Period liveblogger, about why he uses Articles to roundup QP over any other service. “I post a video clip from QP and build context around the clip using the [liveblog’s] content,” he explained. “Articles provide a platform to quickly assemble and publish all of that material—the video clip, relevant tweets and my own original content.
“Everything’s a click away and accessible immediately, as it happens. I strive to publish the clip as quickly as possible and Articles are incredibly helpful to that end.” There have been days that it takes longer to upload the video to YouTube than it does to create an entire article based on his already-created liveblog content, he said.
In short: changing your workflow doesn’t have to be a bad thing when it makes your life easier.
Interested in learning more about creating Articles? Sign up for our ScribbleU Advanced class. Our trainers will walk you through our more advanced features, including Articles technology. Have a question? Please email email@example.com.