Visually Marketplace Designer Spotlight: Accurat

Visually’s Marketplace connects thousands of designers with clients seeking to commission infographics and data visualizations. Every week, we feature a member of our designer community here, on the blog. If you are interested in participating, please contact us at blog[at] Name: Accurat Age: partners 32, team 26 On Visually: Accurat In Design: 10 years       1. Tell us a bit about yourself: how did you get into design, and how long have you been doing it? Accurat was born in May 2011 as an information design agency. Even though the 3 associates (Giorgia, Gabriele, Simone) have different backgrounds and roles in the company, we all envision and feel that identifying proper (and new) ways to structure information in the different fields can reveal and address latent needs and open desires and opportunities. We analyze contexts, research specific phenomena and data, identify stories and patterns, structure methods and strategies to address precise needs, envision and build design solutions, we mock-up and prototype; and we design and develop data visualizations, interactive applications, interfaces and multimedia environments to let stories emerge from the complex systems of information. Giorgia and Simone shared a past common experience at Interaction-design lab and Gabriele comes from a background in motion graphics and video production with his former company, Bonsaininja Studio. Giorgia is the design director, she conceptualizes user experiences and visual models, she is responsible of the design of data visualizations. Giorgia’s background is architecture with a focus on urban dynamics mapping; plus she has been composing music and practicing contemporary dance for a while, she is fascinated with and inspired by abstract visual art. The sum of these components makes her a certainly non-conventional “information designer.” Simone is the content manager, he analyzes data and phenomena, he directs editorial projects. Simone is a sociologist, a designer, a teacher, and a “fantasy-football” expert. He is interested in urban dynamics, local development processes, new service models, but most of all in food and in the football system. He’s the guy that spots interesting stories in data. Gabriele is the managing director, coming from a solid visual design background he organizes teams, projects and technologies day to day; among all of Accurat’s projects he’s now coordinating the consortium behind *UrbanSensing, a European Community funded project that is fulfilling his dream of working all day long on maps, perceived environments and recognition and memory of places. So as you can see, we have a permanent staff experienced in strategic, conceptual and visual design, data science and interaction design and development. 2. In 7 words or less, describe your style. analytical, abstract, modernist, unconventional, naïf, unpredictable, solid. 3. If you could take a seminar with one designer or artist, dead or living, who would that be? Why? It really depends on the definition of Designer, actually. We got the news that now the Pope is available for freelancing, so why not? He would probably know a lot of interesting things. If not him, maybe John Cage, John Maynard Keynes, Marco Polo, Marshall McLuhan or Roland Barthes. 4. What’s your favorite color? Why? All but the mandatory light pink background imposed by Corriere Della Sera, our publisher for the visualizations on La Lettura. (joking, but not so much. 🙂 ) # F2E8DB 5. What is the biggest mistake you’ve made in your work and what did you learn from it? We constantly make mistakes, that’s how you learn. Every day we learn something new on how to address needs, build effective work teams, share our inspirations and knowledge and look at our future, as a company. Probably the biggest one has yet to come, but we are ready. 6. What about your biggest achievement? Tell us about the project you are most proud of in your career so far. We are definitely proud with one big project we started last Fall: *UrbanSensing *UrbanSensing is a two-year EC-funded project (FP7 Program) we are coordinating as Accurat, and which involves six European partners in total. The project aims at designing and developing a platform extracting patterns of use and citizens’ perceptions related or concerning city spaces, through robust analysis of User Generated Content (UGC) shared by the city users and inhabitants over social networks and digital media. The assumption behind the project is that, if properly analyzed, geo-tagged and user generated contents coming for example from Twitter, Facebook, Foursquare, Instagram can be useful in the creation of meaningful, real time indicators of people’s perceived and narrated urban experience. The platform will allow us to analyze users’ perceptions related to specific geographic areas and understand how population reacts and talks about what happens in the city: you can imagine it as a real time visual thermometer of the pulse of the city. This said, we definitely love and enjoy so much our collaboration with La Lettura, which we might be mostly known for.


7. Who should we feature in this space next? (If we can look also outside of the Marketplace we would definitely say Density Design!) Below, the Accurat team at work!

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