Monthly Archives:&npsp; January 2013

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Best Practices

Beware of newsjacking, embrace news making

I have recently learned of an interesting concept called newsjacking. It was developed by David Meerman Scott who defines it as “the process by which you inject your ideas and angles into breaking news, in real time, in order to generate media coverage for yourself or your business.” I’ve known Read more…

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Best Practices

Six Lessons from the Bauhaus: Masters of the Persuasive Graphic

The Bauhaus school of art and architecture in early 20th century Germany was the birthplace of a revolution in modern design. Founder Walter Gropius’ form-follows-function philosophy transformed advertising, typography, architecture, people’s living spaces, and the public’s aesthetic expectations in fundamental ways. The Bauhaus mission — to provide affordable, artistic, utilitarian Read more…

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Announcements

Adapt real-time syndicated coverage to audiences speaking different languages

Your audience isn’t an English-speaking one, but you’re still interested in picking up authoritative real-time coverage like AP’s of the Presidential Inauguration. Not a problem. ScribbleLive’s advanced post feature – along with the side ScribbleLive tab on the right hand-side column – can help you out. Key features include the abilities to: Read more…

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Announcements

Introducing new iPhone app

Nimble. Innovative. Responsive. These are the qualities of the modern journalist. They’re also the qualities of the modern news reader. Because most news events don’t break when we’re at our desk, it’s vital to be able to create interactive content on the fly and with ScribbleLive’s new iPhone app, we’ve put Read more…

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Best Practices

Increase audience engagement, thought leadership and leads through a live Q&A

Increase audience engagement, thought leadership and leads through a live Q&A How does a brand create thought leadership, exponentially increase engagement time with their audience, foster leads and show off its original content in a candid and natural way? An international financial services company managed to do all this in Read more…

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Announcements

Santa’s ride around the world with ScribbleLive

On Dec. 24, people around the world who celebrate Christmas were collecting around fireplaces, drinking eggnog and spending time with their families. But one man was working his hardest day of the year: Santa Claus. Traipsing around the world to drop off presents and gorge on the occasional cookies-and-milk delights, Read more…

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