For five days and nights at the end of August, Greenpeace protested in the Russian Arctic seas – and they used ScribbleLive to help push out their side of the story.
The environmental NGO took up arms against Prirazlomnaya, a platform run by oil giant Gazprom, which is set to be the first in the world to commercially produce offshore Arctic oil.
Using ScribbleLive, the organization pulled in Tweets and their content producers wrote original posts with links. The liveblog aggregated content, making the Greenpeace page a one-stop shop for up-to-date information.
Greenpeace has used ScribbleLive in the past for other actions. Notable examples include coverage of a UN Climate Summit and the 40-hour Stena Don deepwater drilling rig shut-down.
More recently, Greenpeace has been using the tool in multiple languages to get their words, photos and videos across to readers. Greenpeace Belgium was writing posts in French and Dutch for a nuclear protest, pulling in Tweets from automatically from their official account and auto-posting any that included “mafianucleaire.”