Creating Motion Graphics on a Budget: 5 Tips From The Wilderness
When they hear “video” or “motion graphic,” most people tend to think one of three things: difficult, expensive… or both. That doesn’t have to be the case. According to experimental production company The Wilderness, motion graphics just require a little bit of inspiration and a lot of process. The same can be applied to animated data visualizations, too. Headed by Juliet Rios and Gabe Imlay, The Wilderness spoke to a crowd of designers at a recent AIGA/NY event at the Museum of Art Design. The Wilderness has created motion graphics for a wide array of products and causes, from American Express and The Ad Council, to indie band The Antlers. They’ve done so in a signature DIY style that requires hands-on problem solving and significant process. “I don’t have a theme,” said Imlay. “I just want stuff to look amazing or badass or whatever word you want to use.” Their process begins with an inherent eye for design. “We always start a project with a fine-art basis,” said Rios, referring to her education in fine-art drawing. (Imlay, meanwhile, has a degree in musical composition.) Just as color, form and line weight would apply to traditional design, they apply to motion design and data visualizations. Motion graphics can be very useful when designing data visualizations that deal with complex subject matter, or require a narrative guideline to explain what’s going on. For their Ad Council series, The Wilderness used images of varying sizes and a grid system to create a content-appropriate stop-motion visualization.