Same content, different designs

There are a lot of interesting ways to put your liveblog out to your readers. And it’s easy to make it available in different places, too.

A great example of this is the liveblog about NHL trade deadline rumours put together by Sportsnet.

Their team of journalists used LiveArticle and pulled in Tweets to create an up-to-the-minute feed about what could happen come Feb. 27. Here’s what their white label page looks like.

In addition to the white label, the Sportsnet crew embedded the content on their own page. It’s the same liveblog and information – it just looks a little different.

“The benefits to this are speed and ease of use,” said Sportsnet NHL editor Luke Fox in an e-mail. “It is the quickest way to get information out to hockey fans. The ability to combine multiple forms of media in one page is a bonus: video, images, tweets, articles, commentary, polls, and so on.”

Using LiveArticle‘s separate embed code and placing it on the left, Sportsnet highlighted particular posts, photos and videos. The embed of the liveblog itself was placed in a smaller box on the right, giving people easy access to recent posts.

“On NHL Trade Deadline Day, Feb. 27, we will be using this live article format to cover the day’s flurry of breaking news, giving our readers constant, quick updates and links to all the latest trades, analysis, Twitter activity and original videos we produce,” Fox said.

“It gives the reader an up-to-the-second experience, as the Twitter feed is nearly instantaneous, and uploading breaking news and fresh content to the live article can be accomplished in a fraction of the time it would take to create that piece of content through a traditional CMS.”

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