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A CMO Guide: How to Get your Teams to Tell Better Stories

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique Highly relevant I’m really glad more Read more…

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Thought Leadership, Featured

How We’ll Create Some Good Content Marketing Workflows Together

Storytelling has been around for a while. It’s not that new at all, despite its headline-grabbing ability in the content marketing world right now. It’s not even new for businesses. Organizational storytelling has been around for over 100 years.. Unfortunately, the latest iterations of organizational storytelling seems to make processes Read more…

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Best Practices

7 SEO Metrics That Every Marketer Should Pay Attention To

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you Read more…

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Thought Leadership

Introducing the Content Marketing Maturity Map

Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way.

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Best Practices

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

Sometimes the hardest part of a content marketer’s job is coming up with fresh content ideas when it feels like you’ve written all there is to write. When you’ve fallen into that dark place, try these four creativity kick-starters.

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Best Practices

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

Content and social planning should be done together to ensure that both functions are helping each other execute effectively.

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Best Practices

How Content & SEO Marketers Can Help Each Other Be Successful

The dynamic between content marketing and SEO is interesting. While there has been overlap in responsibility and function between the two roles recently, there are still key differences between the two disciplines and they rely on each other for success.

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Best Practices

How to Avoid Working in Silos that are Bad for Your Content Strategy

It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales and customer success.

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Best Practices

The When, Where & How of Using GIFs in Content Marketing

It is very important to use GIFs responsibly, and sometimes this means sparingly – especially for the purposes of content marketing.

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Industry trends

Why 2016 was Exceptionally Tough for Digital News

2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital journalism profitable.

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