Is Social Media Management A Viable Category?

I can hear the collective groans. "That's a pretty stupid question. How can ask that of a category that generates hundreds of millions of dollars a year in revenue? Whatever you're on, please share some." On the face of it, the question does seem idiotic, but hear me out. Let's start with the premise that there are two major use cases for "social": The first is the "sense and respond" u[…]

The Right Way to Measure Share of Voice on Social Media

Originally posted on LinkedIn Pulse by Rob Clark Share of voice is not a very good metric for public relations. In my professional opinion, the metric is useless. Share of voice as a marketing metric provides quite useful strategic information on what your competitors are doing. Ad space is finite and there is a very well known and understood cost associated with running those ads. B[…]

Inbound.org’s MarTech 50: The Top 50 Marketing Tech Companies

Inbound.org's list of the top 50 marketing technology companies is out and we were happy to see that ScribbleLive is on the list! The marketing technology space is growing faster than ever and it's a very exciting time to be part of the industry. The list also includes Adobe, Salesforce, Hubspot, and other global leaders in the marketing technology and content marketing space. The list was c[…]

5 Reasons Why Content is the New Ad

[caption id="attachment_18241" align="alignright" width="600"] Quality content will attract audience and engagement[/caption]If content is the new ad, then engagement is the new click-through. In other words, it’s one the benchmarks advertisers are striving to reach. Content, and the hope that it will lead to some other action, is the hook that goes hand in hand with engagement. “Content is[…]

How Bad Data Can Ruin Your Content Marketing (and How to Avoid It)

[caption id="attachment_18247" align="alignright" width="600"] "Data is a huge part of what I do every day ... I use data at a 30,000 foot level as well as in the day-to-day weeds."by Stephen Zorio[/caption] Amanda Nelson is the Director of Marketing at RingLead, a company that offers "a suite of products to clean, protect and enhance company and contact information." In addition, she is (deep[…]

The Future of Journalism — Tools Every Journalist Will Need in 2015

[caption id="attachment_18252" align="alignright" width="600"] "The bottom line is that on-the-fly assembly of content needs has improved dramatically since those days – but there is still a long way to go."by Stephen Zorio[/caption]We asked Joan Van Tassel, a professor who teaches courses in strategic communication at National University, to write a guest post on her thoughts about the future o[…]

Tips to Leverage LinkedIn’s Algorithm for Results

By Leah Betancourt [caption id="attachment_18259" align="alignright" width="400"] Yumi Wilson, Manager of Corporate Communications at LinkedIn (Source: LinkedIn) [/caption] It’s no secret that LinkedIn is another way to add a layer of engagement to your personal or company’s digital toolbox, but are you doing it effectively? At more than 347 million members worldwide, that’s a lot of eyeb[…]

Chris Matyszczyk on the Promise and Peril of Data

By Stephen Zorio [caption id="attachment_18263" align="alignright" width="600"] "Now, there is a greater chance to ... track where and how readers go about their daily lives ... and to show them that the creator or marketer respects them enough to understand that."by Stephen Zorio[/caption]For Chris Matyszczyk, the intersection of marketing and technology is very familiar ground. The "multi […]

Opportunities for Personalization in the Travel Industry

Travel is one of the most logistically complex and data-heavy consumer-facing industries in the world. There’s nothing more difficult than optimizing for flight paths and times, finding a hotel, and ensuring you’ve considered a car rental… And this all happens after a consumer decides to make a purchase, which could take several weeks or months. With so much complexity, it’s no wonder t[…]

How Lonely Planet Stays On Top With Content, Data and Partnerships

[caption id="attachment_18275" align="alignleft" width="600"] Lonely Planet is the largest travel guide book publisher in the world.by Stephen Zorio[/caption]When it comes to travel content marketing, there are those who might say Lonely Planet stands alone. The publisher has been producing must-read travel content for decades and its guidebooks can be found in the hands of curious travelers a[…]