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Best Practices, Featured

How Curated Content Brings the Electoral Experience to Europe

European news publishers empowered the #EuropeGoesUS campaign with curated and syndicated social content that brings the US election to Europe.

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Best Practices, Featured

What Working at an Apple Store Taught Me About Good Event Marketing

It’s all about the customer experience; and when done right, events help generate quality leads, develop existing relationships and do wonders for brand awareness.

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Best Practices

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist).

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Featured, Industry trends

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

The rise and importance of content marketing has provided companies with more opportunities to tell stories online that grab the attention of their target customers, build trust, entertain, educate and inform. We found three brands that are doing this extremely well: Red Bull, Casper and American Express.

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Industry trends

Cocktails & Content [San Francisco]: What We Learned from Our Panelists

We brought together San Francisco’s brightest marketing minds for a discussion about content strategy – and cocktails.

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GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year.

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Best Practices, Featured, Industry trends

Short-form & Long-form: Where They Fit in Your Content Strategy

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs.

ScribbleLive Spark Content Series
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ScribbleLive Spark: Learn More About Your Audiences With Polls

Polls are a great utility to help you learn about your audience and their interests – providing you, in turn, with an advantage when it comes to creating relevant, engaging content.

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Come Talk Content + Have a Drink on Us [In San Francisco]

We’re welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies.

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Best Practices, Featured

The Content Marketer’s Guide to Beating Writer’s Block

Content marketers don’t have time for writer’s block. There are too many demanding deadlines for blog posts, whitepapers, newsletters, and all of the other content formats. So what’s a content marketer to do to squash writer’s block?

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