Tips On Using Vine For Content Marketing

For some brands, trying to fit all of their information into a 500-word blog post is complicated enough, never mind a six-second video. However, brands brave enough to attempt the Twitter-owned video app, Vine, are seeing great success from it as a form of marketing. A Content Marketing Institute and Marketing Profs’ report discovered that 74% of content marketers say they plan to use video […]

5 Can’t Miss Content Marketing Articles

We all know content is king, and there’s definitely an overwhelming abundance of it available. To make your life easier, we hand-pick and summarize five must-read content marketing articles each week. No need for information overload when you’ve got easy-to-skim takeaways right before your eyes. Enjoy! 1. Aligning Marketing Automation With Content Strategy [B2C] Many marketers consider a[…]

Content Length: How Long Should It Be?

A common question most marketers find themselves asking, is how long should my content be? Unfortunately, there is no easy answer to this, as the ideal length of your content varies based on what you plan to achieve. However, to assist you in deciding what length is best for you, here is a brief break down of the benefits of short and long-form content: Short and Sweet [caption id="attach[…]

Creative Advertising: How to use Hydrophobic spray

[caption id="attachment_19366" align="alignright" width="400"] Hydrophobic sidewalk ad, courtesy of Event'iv Communication[/caption]As society’s blinds continue to close on traditional advertising, brands have to be creative to retain consumer interest, and what is more creative than an ad that only appears in the rain. A study conducted by Infolinks in 2007, revealed that 86% of consumers ig[…]

What Makes a Modern Marketer?: 5 Tips For Better Content Marketing from Anastassia Boguslavskaya

[caption id="attachment_19326" align="alignright" width="450"] Anastassia "Stacey" Boguslavskaya courtesy of LinkedIn[/caption]Last month ScribbleLive set up shop at the 2015 ClickZ Live Conference in Toronto, a cutting-edge digital marketing expo that provides the latest tips, tricks, and tools to help companies and brands enhance their marketing campaigns. The conference brings some of digital m[…]

Read This Before Crunching Your Content Marketing Data

Whether we’re blogging, creating sales enablement materials, or producing whitepapers, we rely on data to inform our strategies. The challenge, however, is that the information that we need—ROI metrics, opportunity assessments, engagement benchmarks—is often hard to find. Not to mention, this data can be confusing and tangential, at best, to the stories that we want to tell. Hard-pressed […]

Data Science Jam

On Tuesday we hosted a Data Science Jam led by software developer and data scientist, Leon Lukashevsky. Every few weeks, The Data Science Set meets in Toronto, giving local data scientists the opportunity to work together on personal data projects and to share their ideas and skills. With no set schedule, the meet up allowed for participants to use the time and space to follow their imagination[…]

5 Can’t Miss Content Marketing Articles

In 2013, a typical social media user consumed 285 pieces of content or an astounding 54,000 words each day. In two years, the consumption of information has increased and your eyeballs are constantly skimming blog posts, trying to keep up. We’re here to make your life easier each week by summarizing 5 must-read content marketing articles. Enjoy! 1. The Rise of Content Performance: The Searc[…]

How to Use Instagram for Content Marketing

Image-centric app, Instagram, is proving that a picture is worth more-than a thousand words, a couple dozen actions, too. According to an analysis by Forrester, Instagram has given brands 120-times more engagement per-follower than Twitter and 58-times more than Facebook. What does this mean for content marketers? If you're not already on the bandwagon, you better jump on it, right away. […]

5 Can’t Miss Content Marketing Articles

According to Google’s CEO, Eric Schmidt, we create as much information in two days now as we did from the dawn of man through 2003 (TechCrunch). While the wealth of knowledge is literally at your fingertips, this can make pinpointing relevant and quality content an overwhelming task. Lucky for you, we’re here to make your life easier each week by hand-picking 5 must-read content marketing […]