Native Advertising: What is it?

For many, the concept of native advertising is unclear and sometimes mistaken with content marketing. However, native advertising is a very different and important concept in its own right. A CopyBlogger report found almost half of its respondents said they didn’t know what native advertising was, while the other half said they had little familiarity with it. Despite this, a 2015 Business […]

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week's roundup! 1. A Trillion-Dollar Demographic: 10 Brands That Got Millennial Marketing Right [SEJ] Millennials are a massive generation, accounting for nearly 80 million people in the U.S. Their spending is close to $600 billion and they have about 21% of consumer purchase power Mil[…]

Quick Guide to Using Pinterest for Content Marketing

In the content marketing realm, Facebook and Twitter have been placed on a golden pedestal atop of other social media platforms. But, in an industry that is constantly evolving it is important not to narrow your vision so much that you overlook other valuable platforms, such as Pinterest. “Pinterest may seem like just another fluffy, feel-good website full of cupcake photos and endless boa[…]

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week's roundup! 1. How Millennials, Boomers, and Gen X-ers Respond to Content Marketing [Inc] Baby Boomers are the largest consumers of content 8 PM - midnight are the times when content is consumed the most Blog articles are the most consumed type of media White papers are the least […]

Emotional Narratives: Four Brand Videos That Do It Well

A recent report suggests that content marketers are rapidly expanding beyond conventional content, with the use of videos as content on the rise. The Content Marketing Institute and Marketing Profs’ report “B2C Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America” discovered that 74% of content marketers say they use video to reach their consumers. This increase[…]

5 Can’t Miss Content Marketing Articles

Let's face it, there's tons of poor-quality content out there. To save your valuable time, we've decided to give you a hand. Each week, we select and summarize five must-read content marketing articles for easy skimming. Enjoy this week's roundup! 1. Content marketing will be a $300 billion industry by 2019 [Marketing Mag] 2015 will be the sixth consecutive year of double-digit growth […]

Why Marketers Need Data for Effective Content Marketing

Vincent Mifsud, the Chief Executive Officer at ScribbleLive, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders. Vince joined Buck[…]

Appinions is now ScribbleLive Insights
(And we have new features!)

As you know, Appinions was acquired by ScribbleLive in April. We’re very excited to be welcoming the team and its products into the Scribble family of products that are changing the way marketers and publishers use content to drive results. To this effect, Appinions will be known going forward a[…]

Top Four Easy Ways to Create Interactive Content

With an already vast pool of content growing deeper every day, it can be very difficult to reel in your audience for more than a brief few paragraphs; sometimes all it takes is a change in bait. According to some telling data collected by ChartBeat's, Joshua Schwartz, most readers only make it to the 60 per cent mark of an article before they lose focus or interest in it. The task for ma[…]

How to Create Content Your Customers Will Share on Social Media

It's a question every marketer has asked themselves at least once since implementing social media into their content strategy; how can I create content my customers will share? There is no step-by-step guide and the answer often varies depending on your target audience, but there are several standard practices that can seriously boost your number of shares. You don't have to limit yourself t[…]