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Thought Leadership, Featured

Content Strategy Explained (Think of It as a Plane)

Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “minimum viable content strategy“, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients Read more…

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Best Practices, Featured

How to Develop Your Content Marketing Strategy in 2018

Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy Goals Topical niche Workflows Tools The best content marketing strategies are high level and then broken out into tactical pieces for Read more…

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Featured, Product How-To

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage

Staying in the Zone I’m sure you’ve been there — in the zone, crafting the perfect post that you know your audience will love. Not only that, but you’ve got a million-and-one things to say as follow-up, and you can’t wait to engage with your followers. They’re bound to have Read more…

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How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. But on the flipside, media companies and journalists can actually Read more…

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Thought Leadership

Customer Success Story: How Malwarebytes Created Award-Winning Content

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences. One of the many risks when it comes to investing in content is a lack of guarantee that Read more…

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Thought Leadership

A CMO Guide: How to Get your Teams to Tell Better Stories

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique Highly relevant I’m really glad more Read more…

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Industry trends, Thought Leadership, Featured

Content marketing workflow: Should we do native video on LinkedIn now?

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload Read more…

Three Reasons Why We're Excited for Content Marketing World 2017
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Announcements, Featured

Three Reasons Why We’re Excited for Content Marketing World 2017

September’s fast approaching, bringing us closer to that time of year again. With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. It’s got something for everyone, no matter how long Read more…

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Thought Leadership

How We’ll Create Some Good Content Marketing Workflows Together

Storytelling has been around for a while. It’s not that new at all, despite its headline-grabbing ability in the content marketing world right now. It’s not even new for businesses. Organizational storytelling has been around for over 100 years.. Unfortunately, the latest iterations of organizational storytelling seems to make processes Read more…

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Best Practices

7 SEO Metrics That Every Marketer Should Pay Attention To

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you Read more…

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