Conversion Conference – LIVE from Keynote 2

We're live from the second keynote at Conversion Conference! See below for live updates from the second keynote of the conference. Nathalie Nahai is a Web Psychologist (function(d, s, id) {var js,ijs=d.getElementsByTagName(s)[0];if(d.getElementById(id))return;js=d.createElement(s);js.id=id;js.src="//embed.scribblelive.com/widgets/embed.js";ijs.parentNode.insertBefore(js, ijs);}(document,[…]

The Quick Guide To Killer Content Curation

Sifting Through the Data Every minute an unimaginable amount of data is created. Every 60 seconds 277,000 tweets are produced, 216,000 new photos are posted on Instagram, Yelp users post 26,380 reviews, Pinterest users pin 3,472 images, and 72 hours of new video is uploaded to YouTube. How do we manage this avalanche of new content? In just one minute Google receives over 4,000,000 search queri[…]

ScribbleLive and Local Media Consortium Partner to Increase Audience Engagement

Partnership Brings Leading Live Publishing Software to Media Outlets Nationwide May 13, 2015 – The Local Media Consortium, a nationwide alliance of leading local media outlets, announced a new partnership with ScribbleLive, the preeminent live publishing and content marketing software platform. The agreement will provide Local Media Consortium (LMC) members exclusive access to leading […]

Conversion Conference – LIVE from Keynote 1

We're live from Las Vegas! See below for live updates from the first keynote of the conference. What makes successful conversion optimizers different? Find out at my keynote @ConversionConf #LasVegas: http://t.co/x4mFoEXHQ8 #cro— Lance Loveday (@loveday) April 20, 2015 Good to Great: The 8 Ways True CRO Masters Think Different Than Everyone Else by Lance Loveday, Closed Loop Enc[…]

Conversion Conference 2015

Our team is heading to sunny Las Vegas next week for Conversion Conference 2015! We're looking forward to learning conversion tips from the expert speakers, networking with other marketers, and checking out at least one of the rooftop bars on this list. Will you be attending the event? Take a look at the agenda now to start planning out your trip. Let us know which sessions you're looking forwa[…]

Is Social Media Management A Viable Category?

I can hear the collective groans. "That's a pretty stupid question. How can ask that of a category that generates hundreds of millions of dollars a year in revenue? Whatever you're on, please share some." On the face of it, the question does seem idiotic, but hear me out. Let's start with the premise that there are two major use cases for "social": The first is the "sense and respond" u[…]

The Right Way to Measure Share of Voice on Social Media

Originally posted on LinkedIn Pulse by Rob Clark Share of voice is not a very good metric for public relations. In my professional opinion, the metric is useless. Share of voice as a marketing metric provides quite useful strategic information on what your competitors are doing. Ad space is finite and there is a very well known and understood cost associated with running those ads. B[…]

Inbound.org’s MarTech 50: The Top 50 Marketing Tech Companies

Inbound.org's list of the top 50 marketing technology companies is out and we were happy to see that ScribbleLive is on the list! The marketing technology space is growing faster than ever and it's a very exciting time to be part of the industry. The list also includes Adobe, Salesforce, Hubspot, and other global leaders in the marketing technology and content marketing space. The list was c[…]

5 Reasons Why Content is the New Ad

[caption id="attachment_18241" align="alignright" width="600"] Quality content will attract audience and engagement[/caption]If content is the new ad, then engagement is the new click-through. In other words, it’s one the benchmarks advertisers are striving to reach. Content, and the hope that it will lead to some other action, is the hook that goes hand in hand with engagement. “Content is[…]

How Bad Data Can Ruin Your Content Marketing (and How to Avoid It)

[caption id="attachment_18247" align="alignright" width="600"] "Data is a huge part of what I do every day ... I use data at a 30,000 foot level as well as in the day-to-day weeds."by Stephen Zorio[/caption] Amanda Nelson is the Director of Marketing at RingLead, a company that offers "a suite of products to clean, protect and enhance company and contact information." In addition, she is (deep[…]