From Baby Boomers to Generation Alpha: The ScribbleLive Guide to Generational Marketing

Identifying your target audience, what devices they use, and where they’re most active is essential to any successful content marketing plan. However, your target audience is a lot more complex than simply saying ‘Millennials use mobiles’ or ‘Gen Z has a shorter attention span.’ Each social generation is intensely different, growing up amongst different political and social environmen[…]

Content Or SEO: The Truth Is You Need Them Both

“Content marketing helps you provide value to your target audience. If executed correctly your content marketing strategy will provide searchers with information that addresses their unique needs.” Does this phrase sound familiar or similar to another marketing tactic? It should, because search engine optimization (SEO), just like creating good content, is all about helping people find t[…]

Introducing Insert And Reorder Posts

It takes time and a creative mind to craft quality content yet there is still room to improve even after you’ve hit publish. At ScribbleLive we believe in optimization, which means having the option to refine your existing content. That’s why we’re very excited to debut two new features - Insert Posts and Reorder Posts. We’ve also enhanced our Pinboards, which are available to clients w[…]

Get Your B2B Message Out: Talk To Your Audience

The content marketing landscape is full of tips and guides to help marketers create quality content for their brands. There is no shortage of information from influencers on how to make content go viral or how to connect with prospective audiences across multiple channels in order to increase potential conversion rates. However, many of the published insights are based on the experiences fro[…]

ScribbleLive Clients Clean Up at the 2015 Online Journalism Awards

It’s no secret that in our ‘always on’ culture social media and digital publications are changing the way we consume the news. Some would even go so far to say that we’re in a “newspaper crisis.” However, as traditional newspapers increasingly find it difficult to keep afloat, “statistics suggest that the interest in news has never been greater” and “internet users spend m[…]

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week's roundup! 1. B2B vs. B2C: How Content Marketing Changes by Target Audience [HubSpot] Content marketing targeted to company decision makers is different than marketing directly to consumers The intent behind messaging in B2B content contrasts with the intent of B2C content 85% […]

5 Tips To Improve Your Content Marketing Strategy

It’s no secret that marketing has evolved into a data-driven process as a result of technological advancements and an increasingly competitive marketplace. The digital marketing landscape is ripe with opportunities to differentiate and expand businesses with insightful data. However, too much data can become overwhelming and lead you away from the original message of your content. Under pr[…]

Prove Your Content Marketing Strategy Is Worth The Investment

The ultimate objective of any brand is to grow the business and earn a return on investment (ROI). However, sometimes you have to spend money to make money. Companies must decide how much to spend on product development, business operations, financials, quality assessment, and marketing (among other priorities). With so many priorities, how do marketers choose when to spend money and whe[…]