We all know content is king, and there’s definitely an overwhelming abundance of it available. To make your life easier, we hand-pick and summarize five must-read content marketing articles each week. No need for information overload when you’ve got easy-to-skim takeaways right before your eyes. Enjoy!
1. Aligning Marketing Automation With Content Strategy [B2C]
Many marketers consider a[…]
A common question most marketers find themselves asking, is how long should my content be? Unfortunately, there is no easy answer to this, as the ideal length of your content varies based on what you plan to achieve.
However, to assist you in deciding what length is best for you, here is a brief break down of the benefits of short and long-form content:
Short and Sweet
[caption id="attachment_19366" align="alignright" width="400"] Hydrophobic sidewalk ad, courtesy of Event'iv Communication[/caption]As society’s blinds continue to close on traditional advertising, brands have to be creative to retain consumer interest, and what is more creative than an ad that only appears in the rain.
A study conducted by Infolinks in 2007, revealed that 86% of consumers ig[…]
[caption id="attachment_19326" align="alignright" width="450"] Anastassia "Stacey" Boguslavskaya courtesy of LinkedIn[/caption]Last month ScribbleLive set up shop at the 2015 ClickZ Live Conference in Toronto, a cutting-edge digital marketing expo that provides the latest tips, tricks, and tools to help companies and brands enhance their marketing campaigns. The conference brings some of digital m[…]
Whether we’re blogging, creating sales enablement materials, or producing whitepapers, we rely on data to inform our strategies. The challenge, however, is that the information that we need—ROI metrics, opportunity assessments, engagement benchmarks—is often hard to find. Not to mention, this data can be confusing and tangential, at best, to the stories that we want to tell.
On Tuesday we hosted a Data Science Jam led by software developer and data scientist, Leon Lukashevsky. Every few weeks, The Data Science Set meets in Toronto, giving local data scientists the opportunity to work together on personal data projects and to share their ideas and skills.
With no set schedule, the meet up allowed for participants to use the time and space to follow their imagination[…]
In 2013, a typical social media user consumed 285 pieces of content or an astounding 54,000 words each day. In two years, the consumption of information has increased and your eyeballs are constantly skimming blog posts, trying to keep up. We’re here to make your life easier each week by summarizing 5 must-read content marketing articles. Enjoy!
1. The Rise of Content Performance: The Searc[…]
Image-centric app, Instagram, is proving that a picture is worth more-than a thousand words, a couple dozen actions, too.
According to an analysis by Forrester, Instagram has given brands 120-times more engagement per-follower than Twitter and 58-times more than Facebook.
What does this mean for content marketers? If you're not already on the bandwagon, you better jump on it, right away.
According to Google’s CEO, Eric Schmidt, we create as much information in two days now as we did from the dawn of man through 2003 (TechCrunch). While the wealth of knowledge is literally at your fingertips, this can make pinpointing relevant and quality content an overwhelming task.
Lucky for you, we’re here to make your life easier each week by hand-picking 5 must-read content marketing […]
[caption id="attachment_19158" align="alignright" width="400"] Travis Wright courtesy of LinkedIn[/caption]Last month Sylvia Ng, VP of Growth and Analytics at ScribbleLive, sat down with Travis Wright at the 2015 Digital Media Summit in Toronto.
Travis Wright is a “marketing provocateur and digital disrupter.” This “data and analytics geek” is not your traditional marketer and has opti[…]