5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week's roundup! 1. How to Drive Leads with Smart B2B Social Media Marketing [Business 2 Community] Without proper planning for any type of business marketing initiative, you might as well just toss your money A content plan needs to outline the types of content that will support an ongoi[…]

3 Tips To Optimize Content By Thinking Like An SEO

Online marketing is a collaborative medium that is most successful when teams work together to achieve results. Marketing is a very broad term that has many moving parts underneath the umbrella. When these parts move in unison, the platforms are collectively positioned to deliver significant results. Corey Collins of Search Engine Watch summarizes the goals of online marketing as improved vi[…]

The ScribbleLive Guide to Visual Storytelling

When graphic designer Vahram Muratyan began publishing his colourful minimalistic images chronicling the differences between two of the world’s most infamous cities, Paris and New York, he could not predict that in just a few months his blog would receive over 1.5 million page views and earn him a book deal with Penguin. Muratyan’s stark and simple graphics use the iconography of each city […]

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week's roundup! 1. Who’s Better at Giving Us What We Want? Humans or Robots? [PC Magazine] Jimmy Iovine, who helped launch Apple Music, believes human curated content is critical for online music services. Content curation has a rich history dating back to cave paintings. The internet […]

Select The Right Content Marketing Platform For Your Unique Needs

A content marketing strategy is necessary for brands to remain competitive in today’s marketplace. Content marketing helps brands expand their funnel, engage with interested prospects, and encourage those prospects to convert into customers. This process is very customer-focused, allowing companies to establish their reputation as a reliable source of information that can benefit prospec[…]

An Example of Real Time Content Planning

On the 9th of April 2015, the Norwegian readers of Adresseavisen sipped their morning coffee surrounded by images of the Nazi army taking control of their city. This wasn't a mistake or the action of some devious hackers, but one of the most accurate reenactments created by one of our clients. Adresseavisen is the oldest Norwegian newspaper that is still in circulation today. The first publi[…]

5 Talking Points Shaping the NHL Jersey Ad Debate

Advertising is no stranger to sports. Dozens of arenas and stadiums are branded with logos of corporations affiliated with the home teams, while some leagues (primarily in Europe) permit corporate advertising on team jerseys. Companies recognize that there is plenty of money to be made in the world of sports marketing, and frequently negotiate sponsorship deals with leagues. Opinions regar[…]

“Discover New Wonderlands”: Tips On Curating Content In the Digital Sphere

When we think of content curation we often think of link packs or Buzzfeed sites that group, organize, and share information on a particular topic. Though this aggregation of information is perhaps the most common type of curation, it isn’t the only way to collect and share content in the digital sphere. There are actually several different methods of locating, grouping, organizing, and sh[…]