ScribbleLive Clients Clean Up at the 2015 Online Journalism Awards

It’s no secret that in our ‘always on’ culture social media and digital publications are changing the way we consume the news. Some would even go so far to say that we’re in a “newspaper crisis.” However, as traditional newspapers increasingly find it difficult to keep afloat, “statistics suggest that the interest in news has never been greater” and “internet users spend m[…]

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week's roundup! 1. B2B vs. B2C: How Content Marketing Changes by Target Audience [HubSpot] Content marketing targeted to company decision makers is different than marketing directly to consumers The intent behind messaging in B2B content contrasts with the intent of B2C content 85% […]

5 Tips To Improve Your Content Marketing Strategy

It’s no secret that marketing has evolved into a data-driven process as a result of technological advancements and an increasingly competitive marketplace. The digital marketing landscape is ripe with opportunities to differentiate and expand businesses with insightful data. However, too much data can become overwhelming and lead you away from the original message of your content. Under pr[…]

Prove Your Content Marketing Strategy Is Worth The Investment

The ultimate objective of any brand is to grow the business and earn a return on investment (ROI). However, sometimes you have to spend money to make money. Companies must decide how much to spend on product development, business operations, financials, quality assessment, and marketing (among other priorities). With so many priorities, how do marketers choose when to spend money and whe[…]

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing

When we hear the term ‘email marketing’ many of us instantly think of spam. Just like it’s edible namesake, email spam co[…]

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week's roundup! 1. How to Define The Content Marketing Metrics that Matter [Oracle] Measurement is a critical component of your content marketing strategy Extract insights from data and use the results to optimize your content strategy Remember to align your content with your business o[…]

Google Wants You To Stop Relying On App Interstitials

As the world’s most popular search engine, Google understands that people respond to content marketing, and that traditional forms of advertising are no longer effective. In an effort to improve user experience in this new age of advertising, Google has set its sights on interstitials (the pop-ups and overlays that appear on landing pages). Though some brands use interstitials to confirm age […]

4 Tips To Add Value To Content With Link Building

Link building used to be one of the core elements of SEO as marketers sought quality links to add authority to their own websites. However, the evolution of content marketing’s relationship with SEO has changed traditional link building strategies. In today’s media landscape, marketers insert meaningful links that help them tell their story, as opposed to stuffing as many links as possible […]

5 Can’t Miss Content Marketing Articles

1. Infusing Your Content With Humour Millennials and digital natives are often suspicious of advertisers and reject interrup[…]

LinkedIn Is The Social Channel You’re Not Using Enough

How do you increase inbound traffic through social media? There are hundreds of articles online that will tell you how to use Twitter, Facebook, and Google+ to push traffic towards your site. We already know Twitter is great for creating inbound traffic. There’s no shortage of articles that outline how to Tweet multiple times per day, use images, and take advantage of hashtags, etcetera, etce[…]