Content marketing tips from LinkedIn’s Jason Miller

[caption id="attachment_18937" align="alignleft" width="360"] As Senior Manager of Content Marketingfor Marketing Solutions at LinkedIn, Millerleads a team focused on creating world-classcontent. His team created and launched “TheSophisticated Marketers Guide to LinkedIn”earlier this year.(Source: LinkedIn)[/caption]1) Don’t just create content, create relevant content In the same way tha[…]

Content marketing tips from Marketing Profs’ Ann Handley

[caption id="attachment_18913" align="alignleft" width="410"] Ann Handley is the Chief Content Officer at MarketingProfs and author of the book “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content”(Source: Twitter)[/caption]1) Delight your readers with 'content gifts' "You get an audience who relies on your for information or who you delight with content gifts," said Ha[…]

Content marketing tips from Convince & Convert’s Jay Baer

[caption id="attachment_18927" align="alignleft" width="410"] Jay Baer is author of The New York Times bestseller“Youtility”, and President of Convince and Convert.(Source: Twitter)[/caption]1) Become the authority on your product. Marketers are often told to ‘think like publishers’ when it comes to content marketing. According to Baer, this doesn’t mean constantly creating as much c[…]

The Content Marketing Roadmap: A 5-Step Guide to Successful Content Planning

The Roadmap Laying the groundwork for a strong content marketing campaign or strategy is a lot like preparing for a roadtrip. You wouldn’t get into the car without filling the tank, packing some snacks, loading your iPod, and marking the route on your map. Similarly, you shouldn’t jump into a content campaign without building a solid plan. In order to build a relationship with your audience[…]

Conversion Conference – LIVE from Keynote 2

We're live from the second keynote at Conversion Conference! See below for live updates from the second keynote of the conference. Nathalie Nahai is a Web Psychologist (function(d, s, id) {var js,ijs=d.getElementsByTagName(s)[0];if(d.getElementById(id))return;js=d.createElement(s);js.id=id;js.src="//embed.scribblelive.com/widgets/embed.js";ijs.parentNode.insertBefore(js, ijs);}(document,[…]

The Quick Guide To Killer Content Curation

Sifting Through the Content Every minute an unimaginable amount of data is created. Every 60 seconds 277,000 tweets are produced, 216,000 new photos are posted on Instagram, Yelp users post 26,380 reviews, Pinterest users pin 3,472 images, and 72 hours of new video is uploaded to YouTube. How do we manage this avalanche of new content? In just one minute Google receives over 4,000,000 search qu[…]

ScribbleLive and Local Media Consortium Partner to Increase Audience Engagement

Partnership Brings Leading Live Publishing Software to Media Outlets Nationwide May 13, 2015 – The Local Media Consortium, a nationwide alliance of leading local media outlets, announced a new partnership with ScribbleLive, the preeminent live publishing and content marketing software platform. The agreement will provide Local Media Consortium (LMC) members exclusive access to leading […]

Conversion Conference – LIVE from Keynote 1

We're live from Las Vegas! See below for live updates from the first keynote of the conference. What makes successful conversion optimizers different? Find out at my keynote @ConversionConf #LasVegas: http://t.co/x4mFoEXHQ8 #cro— Lance Loveday (@loveday) April 20, 2015 Good to Great: The 8 Ways True CRO Masters Think Different Than Everyone Else by Lance Loveday, Closed Loop Enc[…]

Conversion Conference 2015

Our team is heading to sunny Las Vegas next week for Conversion Conference 2015! We're looking forward to learning conversion tips from the expert speakers, networking with other marketers, and checking out at least one of the rooftop bars on this list. Will you be attending the event? Take a look at the agenda now to start planning out your trip. Let us know which sessions you're looking forwa[…]

Is Social Media Management A Viable Category?

I can hear the collective groans. "That's a pretty stupid question. How can ask that of a category that generates hundreds of millions of dollars a year in revenue? Whatever you're on, please share some." On the face of it, the question does seem idiotic, but hear me out. Let's start with the premise that there are two major use cases for "social": The first is the "sense and respond" u[…]