The Score, a Canadian media company committed to delivering interactive sports entertainment and ranked number one in mobile sports.
Visit WebsiteFans can also be engaged by offering their own opinions and commentary. With ScribbleLive, you can provide compelling multi-media by adding video, audio and photos. It’s the ultimate package for live sports coverage!
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See All FeaturesUsing an iPhone, Android or BlackBerry app, SMS or voicemail, contributors can use a mobile device to quickly add new content to real-time news or event coverage.
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The Score, a Canadian media company committed to delivering interactive sports entertainment and ranked number one in mobile sports.
Visit WebsiteDale Fallon, VP, Digital Products at The Score Television Network
When you’re David battling Goliaths in a competitive marketplace, you’re always looking for an edge.
For The Score, its ability to innovate and embrace new technology has been a key part of how it has waged battle against larger sports television rivals. The Score, for example, has one of the most popular mobile applications in the world.
In many respects, it has not been surprising to see how The Score has used ScribbleLive to successfully inject real-time content into it sports coverage. Dale Fallon, VP, Digital Products with The Score Television Network, said The Score is using ScribbleLive to live-blog more than 125 games, double what it is was doing 18 months ago.
"We started out strictly blogging games - the live action on the field of play - but now we look at something like the NHL draft or NHL trade deadline, or seeding draws for a tournament. These are events that sports fans four years ago had to read about in the paper the next day or, to some extent, watch on sports cable TV. Now, we can provide a way for the sports fan to enjoy following along with breaking news."
Fallon said the metrics used to assess The Score’s success using ScribbleLive can be as straightforward as Website traffic, tweets or emails, but an important component has the ability to use ScribbleLive as a competitive weapon. "There are apps and other services that provide the same bread and butter data of scores and stats, but we feel our voice and live presence helps differentiate us in the marketplace," he said.
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