Playing the home game version of PodCamp Toronto today. Anxious to follow the few measurement sessions via: #pbcQ20
This afternoon I am at Humber College PR's Personal Brand Camp. I am recording thoughts at table #20 - tag is #pbcQ20
My question: Where do you draw the line between professional & personal online branding? Can you be yourself online? #pbcQ20
I won't be tweeting everything, but will be liveblogging here:
www.scribblelive.com #pbcQ20
If you would like to contribute your thoughts on this topic, you can tag your tweets #pbcQ20 or send an email to 12439@scribblelive.com
Great question! @RickWolff All my twitter followers are welcome to answer the question. #pbcQ20 students are here live in person discussing
My thought is, You are what you (consistently) tweet. Mean is mean- on or offline. #pbcQ20
Introductions: We have Danyel, Andrew & Johny with us. Boyd Neil is our mentor for this table.
We now have students at the table, just about to explore the boundaries between personal & professional brands (personas?) #pbcQ20
When Boyd started blogging, he talked about books, wine, complaints, things he liked. But it was not exciting after a year and a half. He finds his work ideas more engaging. He now blogs about reputation management, politics and other topics that engage him more.
He sees his personal brand and professional brand as one and the same. You have to be prepared to set the boundaries of your personal life, not for fear of being caught out but because the web doesn't let you give enough context.
He doesn't hide things from his life e.g. having been a trucker, hippy, left-wing activist.
He does not want to engage with his children online.
Having a personal brand online can be one of the most significant things someone can do. Applications for employment - he looks online to see what people to do. E.g. if someone is blogging about shopping and shoes, he is less likely to take them to see the CEO because their passion is not with the business.
When he asks students, 75% female students want to get into the fashion industry; 75% of male students want to get into music or sports industry. You need to engage with other ideas--very few get into these industries.
My sister @kaitlynndodge is taking part in #pbcQ20 - will be joining her for #ttt with @mitchjoel later on -- should be fun!
@sdfazio I will keep an eye out for her!
Reputation, identity: is it better to talk about trends more broadly than specifics about fashion or sports? For potential employer looking, are they looking more for what you are thinking than feeling?
@Prairies That is a good point. In our opening talk, we are told you can never go wrong with being kind online.
Blogging: even when answering assignments, student still wants to be choosy about how he writes so that it still fits into how he wants himself to be viewed.
Mentor: your confidence with your professional ability has to come out.
I am definitely myself online, but music is a much bigger part of my life than shown in my tweets - most of them library centered #pbcQ20
One perspective on Twitter: it is for business; Facebook is for personal. Does this hold for everyone?
Being conscious of others online: if you overstep the boundaries and offend someone, own up to what you have said. Other explain, or rethink and apologize.
Be yourself online but also set the boundaries of your personal life #pbcamp2 #pbcq20
Thank you for your comments, everyone! The students are also interested to know if it is okay to use humour online. How? #pbcQ20
Boyd: there are things he does not write about online because it is difficult to give it context.
It is ok to use humor online - just remember not to post anything u don't want ur mom to read #pbcQ20
#pbcQ20 Humor is appreciated in any way that doesn´t make others look or feel bad @conniecrosby
Biggest issue for students: trying to find a balance. Is it a personal choice of what you put out there or don't?
When you blog, you think about who is reading something. However, don't want to not include things that are important in one's life. Want to be true to yourself.
Mentor: on Facebook, may have to some draw some lines. What are appropriate/not appropriate connections? He has decided to keep it all as just for professional.
Student concern: limiting future opportunities by alienating potential employers with what they post online.
If you take a specific position and can intelligently articulate that position, Boyd says he can admire that even if the position is different than his.
Student concern: limiting future opportunities by alienating potential employers with what they post online. #pbcQ20
Being too specific about something you are interested in is bad; being too general is bad. Be specific enough to show personality. #pbcQ20
Employers like people who have personality, passion, are thoughtful, intelligent, competent, and can get things done. Somehow you need to show this.
There are hundreds of people looking for jobs. You need to distinguish yourself somehow.
There are many other people with your skill level; employers are looking for someone who will fit in and click personality-wise.
could also be expanding future opportunities by impressing potential employers with what they post online. #pbcQ20
Student question: is it okay to have different personalities/interests in different places online? #pbcQ20
Re: humour from @melle - "You can, but it's tricky. Biggest consideration before trying humour is knowing your audience - what they do/don't find funny."
re: limiting opportunities from @wmacphail: "If you're worried about limiting your opps that way, you're the one doing the limiting."
memeticbrand
conniecrosby
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