A very smoky Madison Square Garden is filling up nicely. Centre stage are billowy dome-type shapes covered with a beige tarp, and Kanye's dancing to Chance the Rapper alongside G.O.O.D. Music's new President, Pusha T.
The royal family has entered the building and they're all bedecked in fur and pearls. Kim Kardashian's wearing a blonde wig and white fur to match her little daughter North, Khloe's wearing pink fur, Kylie's wearing white fur with a beanie, Kendall's wearing what looks to be a hole-y sweatshirt from Season 2, and Kourtney is wearing a swagged out blingy pearl dress that screams Olivier Rousteng - definitely Balmain.
The crowd is losing its mind over the Kardashians.
Kanye's kept it pretty simple this time around, wearing a black YEEZUS baseball cap and his new album merchandise, a baggy red sweater with some gothic font. Hard to read but says something about this Pablo guy.
The sound of a very loud choir fills the room as the tarp is removed, revealing square platforms littered with models in Kanye's usual formation - lined up in symmetrical rows.
Season 3 has some really cool boots. They're in the same vein as the other seasons, only with different patterns and colors, black, camo, khaki and army green.
Kanye and his crew is actually standing all together with fans and the crowd of MSG. No separation between himself and the crowd.
Season 3 looks very similar to Season 1 and 2. The line features similar colors, textures and models. Different from Seasons 1 and 2 - some of the models are allowed to sit on the stage this time around. The song that started the show is one of the tracks off the album, called "Ultra Light Beam."
The models are apparently not allowed to make "sharp" movements, sudden movements, sit all at the same time, or make any very obvious expressions - the style stays in line with his other shows.
One model's wearing a very cool beige adidas leotard. It features a small adidas logo and all, which doesn't appear anywhere on his line except for shoes.
"Freestyle 4" has a crazy Yeezus-inspired electronic sound to it while Kanye emphasizes "snoooooooooooooze".
"FML" featuring The Weeknd kind of has some Yeezus vibes. A slightly different version of "Real Friends" that released a couple months ago is a banger. It's a new sound for Kanye but has a very dark NYC basement club type of vibe. It almost sounds indie.
You can definitely hear why Kanye said this was a gospel album via Twitter. Very heavy gospel undertones and intros in a lot of the track snippets. An Apple email ping just went off on Kanye's laptop. It's probably from Taylor Swift's reps, seeing as he just dissed her on "Famous."
Everything so far in the album has a very ethereal feel to it. There's lots of howling and low beats, lots of autotune. So far it seems to be a totally new sound for him, but has some serious "My Beautiful Dark Twisted Fantasy" undertones, kind of mixed with his more modern sounds like 808s & Heartbreak and Yeezus.
Kanye's addressing the crowd, asking how people felt he did on the album and how his fans feel about the clothes this season.
He's screaming "What'd you say?" as people start chanting "Fuck Nike!"
Someone screamed "Fuck Michael Jordan" to which Kanye yells, "No! Not fuck Michael Jordan! No! Respect Jordan!"
He drops Young Thug's untitled track. The camera pans to Vic Mensa who's vibing furiously, jumping and shaking his head. The Kardashians make their way down the stairs towards the exit.
He's dropping his previously released track "Facts" to a new beat, sounds much more polished but just as hype. The Tidal live stream is getting a little spotty as well, most likely due to the immense volume of people watching.
And we're back. Kanye thanks former editor in chief of Vogue Paris, Carine Rothfield, for being a "real bitch."
While the camera pans you can see the models actually extend to the floor of MSG so that it looks like the crowd is wearing his clothing. Looks like the models were told to pick an expression and stick with it.
He thanks Olivier Rousteng for creating the Kardashian klan's outfits that he designed two weeks ago.
Kanye shouts out Tyga and "big homie Hov," for letting him stream his release on Tidal.
Kanye thanks God for holding him down.
Also thanks the 20,000 people at MSG for supporting "the frame of mind", the shoes, the album. He hands the microphone over to Virgil Abloh but not before describing a video game he made about his mom traveling through the "Gates of Heaven."
The pixelated video game is this dreamy, multihued sequence called "Only One: The Game," set to an instrumental of his song "Only One."
He replays the video game clip because "the shit was hard to do and y'all are acting like it's regular!"
He promises Adidas said they would "press it down" and lower prices, add more Yeezy shoes. "I want to bring as much beauty to the world as possible. I'm only 38 years old."
Kanye plays one more gospel-inspired track from the album that's peppered with Yeezus beats, called "High Lights", then hands the microphone to Virgil. The camera pans to one of the models who's crying stoically. He's only following instructions, since they're not allowed to blink, much less ugly cry.
"All Day" starts playing, the lights of MSG are turned on and the stadium is illuminated. Models are allowed to move now. They start fidgeting with their clothes, bobbing their heads to the music, sitting down and dancing. Virgil plays "Upper Echelon" by Travis Scott as Kanye walks out of MSG.
And there you have it! Thanks for tuning in with me for the release of Yeezy Season 3 and "The Life of Pablo!"