The New Front Page @ mesh08
- In the past, the front page of the newspaper or the TV news was our main source of information. Now, as media becomes social, we are just as likely to see a link on Digg or StumbleUpon, or get sent one through Pownce, or see one on a friend's blog. Is this a good thing or a bad thing? Some feel this is making us more narrow in our interests, as we see only the content our friends agree is important, but others see these "recommendation engines" as a positive thing. Join Daniel Burka of Digg, Pema Hegan of GigPark and Candice Faktor of OurFaves in a discussion about how the Web is the new front page, moderated by Mathew Ingram.by Jonathan Keebler (Live) at 5/21/2008 6:29:57 PM
- Getting underway...by Jonathan Keebler (Live) at 5/21/2008 6:51:23 PM
- Daniel: Creative Director at Digg. Does feature development. In spare time, UI for P0wnce.by Jonathan Keebler (Live) at 5/21/2008 6:52:13 PM
- Pema: GigPark. Magazinecby MDM at 5/21/2008 6:52:34 PM
- Candice: Creator of OurFaves.comby Jonathan Keebler (Live) at 5/21/2008 6:52:42 PM
by MDM at 5/21/2008 6:55:52 PM- Daniel: Community decides what's important out of massive amount of content.by Jonathan Keebler (Live) at 5/21/2008 6:56:05 PM
- Pema: Nature of news has changes. News finds you. Everything is news.by Jonathan Keebler (Live) at 5/21/2008 6:56:34 PM
- Candice: Allows anybody to share what is great in the city. Democracizes what's great. Different ppl can share different points of view. You can "fave" anything, things usually not written about.by Jonathan Keebler (Live) at 5/21/2008 6:57:29 PM
- Moderator: If you restrict yourself to a particular community, are you just reinforcing views you already have?by Jonathan Keebler (Live) at 5/21/2008 6:58:28 PM
- Daniel: Digg deals with this by having home page be a zeigeist. But on other hand, can track friends and see what they're into. Less diggs might not make the home page but diggs from your friends might have more interest to you.by Jonathan Keebler (Live) at 5/21/2008 6:59:09 PM
- Moderator: Real community has a diverse range of interestsby Jonathan Keebler (Live) at 5/21/2008 7:00:36 PM
- by MDM at 5/21/2008 7:00:43 PM
- Perma: Ppl look to diff groups at diff times. And sometimes, refer to their group of friends (the ppl they can really trust).by Jonathan Keebler (Live) at 5/21/2008 7:00:57 PM
- Candice: Recommendations help filter what kinds of things you're into. We are very entertainment focussed. They are very open because information is going public.by Jonathan Keebler (Live) at 5/21/2008 7:02:31 PM
- Question: Frontpage of Digg: serves as a zeigeist and subject to passion of the masses. Can it replace someone's home page?by Jonathan Keebler (Live) at 5/21/2008 7:04:28 PM
- Daniel: The bigger the community, the less special interest groups can dominate. Changes the Digg algorithm constantly to improve this.by Jonathan Keebler (Live) at 5/21/2008 7:05:19 PM
- Question: Any emphasis on profile popularity? e.g. what are males 18-35 interested in?by Jonathan Keebler (Live) at 5/21/2008 7:06:29 PM
- Daniel: These issues certainly come up. Regional news is an obvious step but it's complicated (to implement). Working on a Digg suggestion feature based on previous activity.by Jonathan Keebler (Live) at 5/21/2008 7:07:01 PM
- Perma: Tapping into relationships (and trust) in the real world at GigParkby MDM at 5/21/2008 7:09:08 PM
- Candice: Focussing on content, with suggestions for other content that's similar. Would like to take into account "similar people" in those algorithms.by Jonathan Keebler (Live) at 5/21/2008 7:10:17 PM
- Moderator: In a lot of networks, it's not just what you say, it's what you do. Need bothby Jonathan Keebler (Live) at 5/21/2008 7:11:16 PM
- Daniel: Lots of sites (e.g. CNN) have most viewed stories, but they really mean "which have the best headlines". There needs to be an extra click for users. On Digg, your name is always associated with an action.by Jonathan Keebler (Live) at 5/21/2008 7:11:47 PM
- Moderator: Watching what ppl do: Do you have to be mindful of privacy?by Jonathan Keebler (Live) at 5/21/2008 7:13:09 PM
- Daniel: 2 extremes: 1) Pownce - only your group of friends will see it 2) Digg - no expectation of privacy, everything you do is public. Isn't clear in FB who can see it - don't know where the boundaries are.by MDM at 5/21/2008 7:13:56 PM
- Candice: OurFaves and Digg are explicitly publically sharing something. FB = sharing things without even knowing it.by Jonathan Keebler (Live) at 5/21/2008 7:14:44 PM
- Question: @Daniel: Will Digg algorithm have a trust algorithm, not just popularity?by Jonathan Keebler (Live) at 5/21/2008 7:15:47 PM
- Daniel: That comes from what you are digging. Digging something on NY Times over a no-name blog; there's a matter of respect there but it's up to youby Jonathan Keebler (Live) at 5/21/2008 7:16:33 PM
- Moderator: Risk of ppl/PR-ppl gaming the system. How do you prevent that from happening?by Jonathan Keebler (Live) at 5/21/2008 7:17:19 PM
- Daniel: Something we struggle with at Digg. We have a pretty good handle on it. We deal with it from human perspective and algorithm. "Diversity score" = looking for unique digging activities, looking for unnatural behaviour. But also, users can bury things and can knock things off the home page within minutes. "Ppl aren't stupid". If something doesn't belong on home page, the community "axes it off the home page"by Jonathan Keebler (Live) at 5/21/2008 7:17:47 PM
- Candice: Easier for OurFaves to manage because not as big as Digg. There's spam software they use. Transparency and giving users the tools to deal with spamis key.by MDM at 5/21/2008 7:19:58 PM
- Perma: It's all about friends and who you trust.by Jonathan Keebler (Live) at 5/21/2008 7:20:29 PM
- Question: In terms of the trust, a lot of the sites still go back to traditional media. Do you see a point where there's not enough solid, reliable, well-researched material where there's just mob-rule?by Jonathan Keebler (Live) at 5/21/2008 7:22:08 PM
- Daniel: Ppl like well-research material. "We're not trying to kill them, we're trying to link to them". They aren't putting their great content online, where ppl want to link to it. They are doing it a month later by which point someone already put the content online (on a blog). Home page of CNN is embarassing, ridiculous stories about "alligators eating babies". Hard to say they do a better job linking to news.by Jonathan Keebler (Live) at 5/21/2008 7:22:44 PM
- Question: Does it make sense for a big media company to rely on the readers to generate the front page?by Jonathan Keebler (Live) at 5/21/2008 7:25:20 PM
- Daniel: It would be great to see a concentrated effort.by Jonathan Keebler (Live) at 5/21/2008 7:25:36 PM
- Perma: Big media companies can work with these services, not against them.by Jonathan Keebler (Live) at 5/21/2008 7:26:20 PM
- Moderator: Good editors at Globe and Mail do look at online trends. There is a feedback loop there.by MDM at 5/21/2008 7:26:52 PM
- Daniel: "One Page to Rule Them All" = foolhardy by media companies. Visits a lot of different sites every day.by Jonathan Keebler (Live) at 5/21/2008 7:27:19 PM
- Candice: Long-tail is where a lot of the content is, not the home page. Media companies = should make sure all their pages are great discovery pages for the rest of the siteby Jonathan Keebler (Live) at 5/21/2008 7:28:04 PM
- Question: (from Canoe.ca) We care about the front-page because that's where all the traffic is. They put their effort into that page for that reason to serve the business.by MDM at 5/21/2008 7:29:18 PM
- Daniel: Digg home page is most visited page on the site. Our home page isn't the only home page you visit everyday. You can't monopolize those views.by Jonathan Keebler (Live) at 5/21/2008 7:29:41 PM
- Question: More of a trend for big media to put emphasis on "most blogged" content?by Jonathan Keebler (Live) at 5/21/2008 7:31:30 PM
- Daniel: More likely to see "who dugg this story", "who put this on delicious". Looking at whose determining what's important, and choose what goes on home page.by Jonathan Keebler (Live) at 5/21/2008 7:32:03 PM
- Question: @GigPark: What's the differentiator for your business? How build that userbase?by Jonathan Keebler (Live) at 5/21/2008 7:33:28 PM
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