The TiE Online Marketing Panel presentation is about to begin
Here are some photos of the Briar Club where the event is taking place
People are still showing up and the speakers will begin soon
Introductions of the speakers:
Andy Alagappan will talk about the power of SEO/Web Marketing
Mustafa Tameez will talk about Social Media
Marc Nathan will talk about Email Marketing. Preetish Nijhawan, TiE CM and successful entrepreneur is serving as moderator.
Andy Alagappan is speaking first about SEO
Andy: "For those creating fancy titles when they start a new company, your real title is Chief Revenue Officer" The focus is on making money.
Andy: "Almost nobody looks past page 1 of a Google search."
Andy: "Shift is moving from outbound marketing to inbound marketing" 2-Way Marketing.
Andy: "Customers only want to engage with you when they are ready to do so"
Andy: "Three Things you Have to Have for a Successful Online Business"
1) Websites, (Can't just have one website, Andy personally has 8 websites.) Visible across multiple keywords
2) Blog
3) Social Media
How do you get customers:
1) be found - how to: search engine
2) engage - how to: blogs, be authentic
3) convert - how many people actually comment, commit, and purchase
SEO basics:
Track > Identify > Adapt > Maximize > Monitor > Track
" The great thing is that everything is measurable"
It is a never ending process of testing and refining
You can also track what your competition is doing. Pick 10 Competitors and follow what they do. What is getting them placed and ranked?
Two areas:
On Page:
- Title
- Content
- Image Alt Tags
- Keyword Density
- Clean layout and site navigation
Off Page Optimization
Mustafac Tameez is up next, talking about Social Media
Talking about the history of computing and how far we have come in a short timespan.
People who are not used to social media are used to being able to have more control over their message.
Mustafa Tameez "People don't understand why you would want to share who you are talking with and where you are at, at any given time. Won't competitors use this against you?"
Mustafa Tameez "A collaborate concept is new to people who are used to Command and Control. People who are new to the workforce naturally want to share everything and get the customer to help drive the business."
Mustafa Tameez: Different mediums operate under different rules. Facebook comments tend to be more civil, because your name/face/online reputation are attached to it, whereas YouTube allows anonymous comments and they tend to be more raucous.
Mustafa Tameez - Talking about how Wikipedia works (from a community and editing standpoint)
Mustafa Tameez: You can still find some opportunity in social media situations where you encounter negativity
Mustafa Tameez at the TiE Online Marketing Forum: Social Media networks exist at a new level of honesty
Mustafa Tameez: Wants audience to walk away with the understanding that to understand Social Media, you have to spend time with it. Share more, so that others will grow their relationship with you, but don't share so much that you regret it later.
Marc Nathan is up next!
Marc Nathan (@marc1919) is knocking it out of the park with his Social Media / eMail Marketing Talk! #TiEMarketingPanel
For those who are wondering, Marc Nathan is also at the HTC 3DCamp today. :)
Marc Nathan: Things have changed from One Way Marketing to Customers, to creating a Two Way Conversation and a Community
Marc Nathan: There is a new level of Digital Literacy. If you play by the rules then you get richly rewarded. #TiEMarketingPanel
Marc Nathan: Social Media has two core metrics: #1 is Influence, #2 is Engagement
Marc Nathan:
- Influence means that you values are embraced by others and communicated to a broader audience
- Engagement means how you engage with others and communicate with them about things that matter to them.
Marc Nathan referenced the Social Media Conversation Wheel to talk about creating conversations. Here is a link to the graphic:
bit.lyMarc Nathan: There is no such thing as a "Social Media Expert." There is too much going on for anyone to be a true expert.
StartupHouston
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