Presenter - Kate Rutter – Adaptive Path
It's all about creating products and services that fill a need
Huge opportunities are awesome but can be really scary to start
Everyone has time and budget constraints... there are no projects without those
Pen and paper tools are easily accessible to everyone. Physical artifacts have been around for ages
Pictures and stories
Aspects of easy and fun make this approach really good for non technical groups and teams
The visual stuff just gets through faster. More complete patterns, clearer ideas. Way clearer than words on paper.
Images help groups move faster together and you can better manage time and budget constraints
See, sort, sketch
Sharpies smell like ideas