Find inspiration in the ridiculous. See technological quirks as opportunities. Try something previously unheard of with your site design. Laugh in the face of convention. Use and abuse CSS in ways never before imagined. Get away with it. And if it doesn't work, try something else instead.
Paul Annett Designer, Clearleft Ltd
Starting off talking about brothels in London...
Talking about combining web design and magic...
Talking about Silverback tool - silverbackapp.com
Discussing secret/hidden 3d effect. Lots of people found the fancy vines and thought they found something special and got very excited. The clever little bits grabbed a lot of attention.
Need to delight and entertain your users - even in small ways in small places
The CSS parallax effect used on silverbackapp.com drove huge amounts of traffic to their site. Clever tricks/gems in websites can help bring visitors. Not just on the web, but elsewhere in life.
Like the arrow in the FedEx logo
Am I the only person that never noticed the arrow in negative space in the FedEx logo before? :)
There's also a bear in the Toblerone logo? *mind-blown*
Speaking about Rotational anagrams. Text that spells out words when flipped upside down.
Nice. He mentioned the images hidden in Aphex Twin and Venetian Snares tracks.
"Who said 'awwww'? It sounds like shit!"
Innocent Smoothies carton says "Stop looking at my bottom" on its underside.
Hiding things where people won't find them but when people do they tend to get excited and engaged...
Reminds me of Jones Soda's bottle photography.
Adding delight makes people more engaged
Easter Eggs make people happy!
Dude in monkey suit just walked in... part of participation demo for Silverbackapp.com
Doing a demo of Silverback's CSS parallax effect with audience members.
Go to silverbackapp.com in a modern browser and stretch the window left - right to see the vine effect
Tweet1.com uses the parallax effect as well and is unique and fun
Clearleft anagrams: Elf Cartel. Rectal Elf.
2007.deconstruct.org - launched in wireframe state and gradually over time brought it up to high fidelity. They left a style switcher to allow people to change the UI back and forth between the wireframe version and normal version - easteregg
Kyanmedia.com - click on worm at bottom of screen to reveal sekrit lab...
Talking about skittles.com overlay experiement
webleeddesign.com - scroll down
www.de-online.co.uk/archive/8.html - great use of placing the main content just below the fold. It's always positioned at the right place, no matter the viewport size.
The unexpected. Put in unexpected elements into your interactive designs.
Hema site Don't click anything and wait for the madness to start.
Things that are exciting today will be common place and expected tomorrow.
Must build products that bring joy, fun, beauty to peoples lives
Andre
somnambulant
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