SXSW2009 - Tuesday Keynote: Chris Anderson / Guy Kawasaki Conversation
- Goal: to better zuck and lacy. "I think we've already accomplished that."
- Guy: What would you do if you were twitter? Chris: 2 questions dread: twitter and NYT. RE: twitter: 2 years ago, monetary vs non-monetary. Exits = raising more money, exit, adsense.
- Now: actually make money. Shift from media model -> freemium. Who'll pay? Consumers or advertisers. See Jason Calcanis solution (pay for followers).
- Jason C - $250k to be top 10.
- Would consumers pay? Twitter has gone open route (allow others to build clients). Charge companies.
- should twitter then take a cut of revenue generated by folks using the API? #sxsw #freeby Lena_ via twitter 3/17/2009 7:10:16 PM
- Companies need 2 biz models: free and premium. Twitter is rich and reputation and poor in revenue. -Chris Anderson of Wired #sxsw #freeby gregswan via twitter 3/17/2009 7:10:18 PM
- if the answer is charge companies, how do you distinguish indivs from cos. Many indivs are free agents, ergo companies. #free #sxswby NicoledeB via twitter 3/17/2009 7:10:26 PM
- B/C twitter is open, twitter has committed itself to a "free to consumer" model. #sxswby thekenyeung via twitter 3/17/2009 7:10:28 PM
- What if move to model 500 tweeks/ mo, overage is paid. Cripple the base product, lose to facebook.
- Guy: Knowing what you know now, how would you reinvent wired? Chris: Some paper adds value to the internet: photography, long form journalism. (bh what does this have to do with rethinking wired?)
- Some paper adds value to the internet. When it is gorgeous. But that is not all WIRED does. We are online for the instantaneous. #free #sxswby Greeblemonkey via twitter 3/17/2009 7:14:47 PM
- Chris Anderson will be a hypocrite if his new book isn't free #free #sxswby jamespat via twitter 3/17/2009 7:14:54 PM
- Long form journalism works better on paper, but online is instant and convenient. Hardcover books superior for some content #sxsw #freeby gregswan via twitter 3/17/2009 7:15:10 PM
- Hypothetical scenario where a book could be free. Digital forms, marginal cost is $0 - print should be paid for or directly subsidized by sponsor. Why free? Maximizes reach, barriers to adoption = 0. Convert 5% free online to physical is the biz model.
- Free is the best way to maximize reach- Chris Anderson #sxswby NicoleJordan via twitter 3/17/2009 7:16:33 PM
- Anderson: You have the eBook in Kindle form and other readers. General policy - free is best way to maximize reach. #free #SxSWby LenEdgerly via twitter 3/17/2009 7:16:38 PM
- Anderson: reserved the audio book rights for himself.
- Guy: achieving popularity or monetizing popularity is harder? Chris: monetizing. Everyone thinks of it from the platform perspective. Each of us, as individuals, are the platfrom.
- please somebody mention cory doctorow in this anderson/kawasaki keynote conversation; the oversight is glaring #sxsw #freeby suttonhoo via twitter 3/17/2009 7:18:38 PM
- Key problem in free in publishing: writer will get speaking engagements, but publishers don't get paid for that.
- Analogy to music: expand beyond publishing. (bh livenation model?). = 360 for books?
- "Publishers want to sell books. We want to sell ourselves."-#anderson "I just want to rent myself." #kawasaki #free #sxswby sloane via twitter 3/17/2009 7:21:41 PM
- #free #sxsw Anderson: Music industry is FINE, only the labels are hurting. Same thing with publishing books for free. Authors will be fine!by trinemaria via twitter 3/17/2009 7:22:23 PM
- Guy: if you follow me, I'll give you a pdf for free. Chris: then i'm looked into twitter. Email? Guy: if I do it, it's good marketing, if someone else, spam.
- "I view Twitter as a marketing weapon." - @guykawasaki #free #sxswby marciikeler via twitter 3/17/2009 7:23:06 PM
- James Hego - at Apple, negotiated with the music labels for $0.99.
- The word "free" is one of the most misunderstood words in the world. #sxsw #freeby rosskimbarovsky via twitter 3/17/2009 7:25:44 PM
- Guy: alternative models? Chris: Started as an economic project -> semantic. The word "free" for 21st century, different than 20th.
- 21st century free - products have real costs, need a subsidy. Marginal costs online are zero and half according to moores law. Take the quotes off "free".
- 20th century "free" is a trick (pay for razor, gets blades free). 21st century free takes the quotation marks off. #sxsw #mcjby libbyander via twitter 3/17/2009 7:27:49 PM
- Best example - MMO's (Neopets, webkins). Experimentation with every way to charge. The 5% number seems to be ideal conversation rate.
- many ways to differentiate audience groups: 5 seats, time, feature limited, storage/ bandwidth limited, class of customer (eg msft bizspark)
- Business models of the future: Freemiums are exact opposite of sampling model. But look to MMOG models for creative solutions. #sxsw #freeby gregswan via twitter 3/17/2009 7:30:49 PM
- China is the future (and brazil) of free. Francois Bertrand - "price will fall to marginal cost".
- Use piracy to create celebrity, turn celebrity into cash.
- Starbucks as a hypothetical - make coffee free, up sell to pastries. Wall drug did this with ice water.
- "piracy is just gravity. If you don't make it free, piracy will make it free for you." #SXSWby jonlee11 via twitter 3/17/2009 7:36:57 PM
- interesting to bring up a depression era example of free (Wall Drug/free ice water) and compare to what SBux could do w/coffee #free #sxswby NicoledeB via twitter 3/17/2009 7:37:01 PM
- Guy says maybe Tony, the CEO of Zappos, could give away free shoelaces. Anderson says he's giving away shipping already. #sxsw #freeby netmag via twitter 3/17/2009 7:38:25 PM
- Why is free so much more powerful than $0.25? (guy's example of a hospital charging homeless people for beds). Kopelman? "the penny gap".
- If there's a price "flag", we're forced to make the cost-benefit analysis.
- There's also a relationship between cost and use. The simple act of charging something causes people to value something. #sxsw #freeby rosskimbarovsky via twitter 3/17/2009 7:42:37 PM
- Guy: In the digital world, is there a scenario where cheap is not good? Chris: can't think of one?
- Guy: adobe photoshop? Chris: desktop software is different. Think about office vs google desktop - you can make a utility decision.
- #free #sxsw Loving the way Anderson is shifting ground as Kawasaki hems him in with sharp questions - verbal fencing matchby freecloud via twitter 3/17/2009 7:47:46 PM
- #free #sxsw the answer to these questions are in dan arielys book. Way more in depth. I'm not hearing many new things here.by heathervescent via twitter 3/17/2009 7:48:47 PM
- People think free means lower quality. People will "import" their expectations (eg photoshop vs online tools). bh Livemocha vs rosettastone.
- Many people feel that we are incurring delayed cost in every interaction with Google. Is 21st century free a facade? #sxsw #freeby isaacw via twitter 3/17/2009 7:54:51 PM
- Econ crisis? Chris: wrote an article in WSJ. In NYC, the crumbling institutions are scary. In SF, less threatening.
- Chris is the "harry blodgett" of web 2.0? Chris: i don't prescribe, I just observe. Fundamentally, the book is just about business models.
- "information wants to be free, some information wants to be really expensive"
- China is the largest market for pirated luxury AND the largest market for actual luxury.
- Cultural impact of free. Chris: it's probably just a reference price from a desktop precedent.
- Haha - guy makes someone pay $20 to a charity to ask a question.
- Who's Blogging
-
bryanhurren
Copyright 2012 Scribble Technologies Inc. All Rights Reserved.
