SXSW2009 - Not The Same Old Story
- The tone/imagery/etc of print design often sets up the story that will be told in the articleaaacacaby somnambulant edited by markrabo at 3/14/2009 4:35:58 PM
- Doing introductions now.by somnambulant at 3/14/2009 4:38:31 PM
- Even the typeface, colour and layout of the slides is beautiful to look at.by markrabo at 3/14/2009 4:38:51 PM
- Jason Santa Maria always designs such beautiful slideshows. Typeface awesomeness.by somnambulant at 3/14/2009 4:39:17 PM
- Who should be responsible for the story being told online? The user? The Editor? ..?by somnambulant at 3/14/2009 4:40:00 PM
- Ian: It's a combination of people. We don't have the same power to shape the story on the web as we do the 'vessel' of the story.by somnambulant at 3/14/2009 4:40:33 PM
- Daniel: The designer helps to shape user-generated content. The interface helps shape things based on what elements it highlights.by somnambulant at 3/14/2009 4:41:31 PM
- Jason: How do we create the desire/passion for people to interact with our content?by somnambulant at 3/14/2009 4:43:06 PM
- Jason: Much of the online content doesn't have an emotional connections with users. What are the different ways we can make that connection?by markrabo at 3/14/2009 4:43:07 PM
- Liz: There has to be a personal stake. If there's no personal connection to the users they won't have any motivation for participation.by somnambulant at 3/14/2009 4:44:15 PM
- Jason: Where does the divide happen? Do all website have to connect with their audiences?by markrabo at 3/14/2009 4:44:32 PM
- Daniel: There doesn't have to be, but it's better. Users on the web want to feel like they're affecting the content (ie. Digg: someone submits something and I can change it with my comments, like a book where the author leaves large margins i can write my thoughts into).by markrabo at 3/14/2009 4:45:38 PM
- Daniel compares Digg (and other user generated comments) to writing notes in the margin of a book and then passing that book along. It adds new information to the content/story.by somnambulant at 3/14/2009 4:45:45 PM
- Jason: How is the many-to-many design of user generated content different from a more traditional article-based format? (to Ian)by somnambulant at 3/14/2009 4:47:17 PM
- Ian: You set up the article in a way to encourage participation. Articles are now written in a way to encourage conversation, rather than just be a statement.by somnambulant at 3/14/2009 4:48:16 PM
- Jason: Are we (as content creators/designers) the story-tellers? Or are the consumers also part of the story telling?by somnambulant at 3/14/2009 4:48:54 PM
- Nicholas: What's the point between giving just enough of flexibility of participation/customization for users to turning your product into a free-for-all blogging platform?by somnambulant at 3/14/2009 4:50:02 PM
- Alot of talk about the importance of narrative and storytelling. I'd like to hear about working with the browser limitations.by markrabo at 3/14/2009 4:50:35 PM
- Jason: Do we need art-directors for content as well as the overall site design?by somnambulant at 3/14/2009 4:50:41 PM
- Daniel: Digg gets 16,000 story submissions every 48hby markrabo at 3/14/2009 4:51:03 PM
- Daniel: I love that A List Apart has different designs per story/article, but it's difficult to scale that up to something like Digg. Maybe users could supply their own imagery? Perhaps then other users could curate the presentation. Curation by the mob!by somnambulant at 3/14/2009 4:51:34 PM
- Daniel: Curation by the mob (future possibility on Digg)by markrabo at 3/14/2009 4:51:48 PM
- Jason: Do the tools of web design really make things more difficult, or have we just not explored them enough?by markrabo at 3/14/2009 4:53:44 PM
- Daniel: The volume of information makes it very hard to take the care in the storytelling of the content, where print has a limited amount of content over a longer period of time.by markrabo at 3/14/2009 4:54:47 PM
- Daniel: Too many sites feel like they're under pressure to create huge volumes of content. Unfortunately that's where the money is. Not many sites have the luxury to put the love and care into each individual article.by somnambulant at 3/14/2009 4:54:57 PM
- Jason: But what about newspapers? They publish everyday...by markrabo at 3/14/2009 4:55:08 PM
- Jason: This isn't a question of business, it's a question of process. How do newspapers do it when they publish every day?by somnambulant at 3/14/2009 4:55:20 PM
- Daniel: Yeah, but how good a job are they doing? *audience laughs*by markrabo at 3/14/2009 4:55:26 PM
- Ian: We establish a framework that best helps support our content. 60 blog posts a day at nymag.com. He hasn't found that taking the time is worth it. It's hard to justify in the long run when really well designed per-story articles don't drastically increase pageviews.by somnambulant at 3/14/2009 4:57:01 PM
- Liz: Content and design/illustration should go hand-in-hand.by somnambulant at 3/14/2009 4:58:42 PM
- Jason: If it's just too time consuming for the amount of volume of content on the net, are we giving up? What about people reading through RSS feeds that don't see your design.by markrabo at 3/14/2009 5:00:38 PM
- Daniel: Content is still king. Design is just icing. [paraphrasing!]by somnambulant at 3/14/2009 5:00:57 PM
- Daniel: Content is still the most important. We're way past worrying about getting people to view the content the way we want them too. Let them consume the way they want to.by markrabo at 3/14/2009 5:01:25 PM
- It seems the largest issue to storytelling is the overwhelming flow of content on the web.by markrabo at 3/14/2009 5:03:28 PM
- Liz: How has linking changed over the years. In the past it was about author attribution. Today it's about the content itself... the object, which is separate from the author.by somnambulant at 3/14/2009 5:03:56 PM
- Jason: Are we turning more into curators rather than creators?by somnambulant at 3/14/2009 5:04:22 PM
- Ian: The art direction role has changed. There's less "local-level" art direction (per story). It's typically more art direction for ALL the stories. Letting go of the micro and embracing the macro.by somnambulant at 3/14/2009 5:05:15 PM
- Liz: Some of the challenges for art-directors going forward is less starting with an empty vessel and building from nothing, but more making sense of all the messy pieces and assembling them as a single experience. Building a coherent user experience out of all the disparate parts.by somnambulant at 3/14/2009 5:06:08 PM
- Jason: Revenue generation. What is there beyond ads? How does this affect the content/design?by somnambulant at 3/14/2009 5:06:50 PM
- Jason: What are some of the biggest considerations when it comes to making money? Not many ways to generate money outside of advertising. How does it affect things?by markrabo at 3/14/2009 5:06:56 PM
- Ian: Some of the advertising makes it easier. Bigger real-estate ads result in far less visual noise than a bunch of small ads.by somnambulant at 3/14/2009 5:07:31 PM
- Daniel: I'm a little embarassed by the ads on Digg right now. I hate removing content to make space for ads.by markrabo at 3/14/2009 5:08:02 PM
- Daniel: Coming up with niche areas where you can focus your advertising is better for the advertiser and can fit with the content. The ads should be related to the content. AARP ads on a story about games is "sucky".by somnambulant at 3/14/2009 5:08:38 PM
- Nicholas: Wouldn't want to sacrifice any part of the design experience for sales.by somnambulant at 3/14/2009 5:09:34 PM
- Ian: Advertising is not a direction I want to go in. What I'm coming around to is that people are going to be more involved in something they pay for. It will create an attachment and make you a more vocal participant in it's development.by markrabo at 3/14/2009 5:09:38 PM
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