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SXSW2009 - Collaborative Filters Recommendation Engines

  • Anton Kast listing common examples.
    by thody at 3/14/2009 10:03:07 PM
  • Spam filters, pagerank, tagging, comment moderation, help systems, facebook ads
    by thody at 3/14/2009 10:03:45 PM
  • Thumbs up/down on everything.
    by thody at 3/14/2009 10:04:16 PM
  • Recommendation: personalized. Custom search results, Amazon's recursive filtering of recommended products
    by thody at 3/14/2009 10:05:13 PM
  • Going over digg.com recommendation engine
    by thody at 3/14/2009 10:06:04 PM
  • Comparison of homepage vs. recommended stories. Correlated with users "like you"
    by thody at 3/14/2009 10:07:00 PM
  • Sparsity problem: submissions can grow faster than active diggers
    by thody at 3/14/2009 10:07:33 PM
  • Gray sheep problem: Small group of people very enthusiastic about unpopular views
    by thody at 3/14/2009 10:08:07 PM
  • Erik Frey from Last.fm takes over
    by thody at 3/14/2009 10:08:31 PM
  • Talking about discovering new music through last.fm
    by thody at 3/14/2009 10:09:30 PM
  • Relationships between songs and users and users and other users (people recommendations).
    by thody at 3/14/2009 10:09:56 PM
  • Algorithms and social channels.
    by thody at 3/14/2009 10:10:03 PM
  • Different algorithms for different contexts
    by thody at 3/14/2009 10:10:18 PM
  • Lean Forward recommendation: Engaged in site, interested in variety
    by thody at 3/14/2009 10:10:34 PM
  • Lean Back recommendation: not engaged, ambient, background
    by thody at 3/14/2009 10:10:57 PM
  • Data is the most important ingredient
    by thody at 3/14/2009 10:11:07 PM
  • Scrobbles + Social Tags + Love + Ban + Skip
    by thody at 3/14/2009 10:11:31 PM
  • 25 billion scrobbles on Last.fm so far
    by thody at 3/14/2009 10:11:45 PM
  • Scrobbles are out of context and don't tell the whole story. Unknown artist found similar to Bethoven because his track was also in default sounds folder in win xp
    by thody at 3/14/2009 10:14:08 PM
  • More data points help form context and improve recommendations
    by thody at 3/14/2009 10:14:48 PM
  • Scott Brave of Baynote
    by thody at 3/14/2009 10:15:04 PM
  • Recommendation engine as a service on other websites
    by thody at 3/14/2009 10:15:27 PM
  • Javascript snippet to gain data
    by thody at 3/14/2009 10:15:36 PM
  • Tracks engagement
    by thody at 3/14/2009 10:15:48 PM
  • Affinity Engine
    by thody at 3/14/2009 10:15:55 PM
  • Re-orders search results based on user patterns
    by thody at 3/14/2009 10:16:36 PM
  • Too Many Results: technically correct results, but practically useless
    by thody at 3/14/2009 10:17:13 PM
  • 50% give up after third result
    by thody at 3/14/2009 10:17:29 PM
  • Fulltext matches keywords, but doesn't yield useful results
    by thody at 3/14/2009 10:18:41 PM
  • Full-text processing, Meta-tagging Taxonomy, Folksonomy
    by thody at 3/14/2009 10:19:25 PM
  • Implicit Tagging: tracking keywords through user actions
    by thody at 3/14/2009 10:20:29 PM
  • David Mayer Roberts of The Filter
    by thody at 3/14/2009 10:21:16 PM
  • Entertainment content recommendation engine
    by thody at 3/14/2009 10:21:41 PM
  • bayesian collaborative filter model
    by thody at 3/14/2009 10:21:55 PM
  • UI Examples: Taste Cloud: visualization of implicit and explicit actions, infers other elements, creates feed
    by thody at 3/14/2009 10:24:12 PM
  • Great visualization: data points surrounding dart board like heart. Dearest items are shown closest to the center of the heart
    by thody at 3/14/2009 10:25:06 PM
  • Anonymized data to find relationships between verticals (music, video, etc)
    by thody at 3/14/2009 10:26:07 PM
  • Notion of an entertainment DNA
    by thody at 3/14/2009 10:26:48 PM
  • John Sanders of Netflix
    by thody at 3/14/2009 10:27:41 PM
  • 60% of movie selections based on recommendation
    by thody at 3/14/2009 10:28:36 PM
  • First: The rating widget
    by thody at 3/14/2009 10:29:39 PM
  • Second: Take score and sort implied interest
    by thody at 3/14/2009 10:30:27 PM
  • Next: Built in k-nearest-neighbour algorithm to tie in movie likeness
    by thody at 3/14/2009 10:30:52 PM
  • Next: Added interest-based discovery + meta data connections (same actor/director)
    by thody at 3/14/2009 10:31:21 PM
  • Added genre ratings to explicitly collect interests
    by thody at 3/14/2009 10:31:51 PM
  • Found it valuable to explain why something was recommended based on past evidence.
    by thody at 3/14/2009 10:32:34 PM
  • Recommendations are domain specific, and need to be tailored to different forms of media
    by thody at 3/14/2009 10:34:02 PM
  • People want to drive and not be lead. Support actions vs. lead actions.
    by thody at 3/14/2009 10:34:34 PM
  • Lots of questions coming...
    by thody at 3/14/2009 10:36:53 PM
  • Popularity bias skews relationships
    by thody at 3/14/2009 10:37:38 PM
  • Book recommendation: Collective Intelligence from O'Reilly
    by thody at 3/14/2009 10:38:22 PM
  • Engines are built on similar priciples but are difficult to port due to the importance of context
    by thody at 3/14/2009 10:39:14 PM
  • Domain specific tweaks
    by thody at 3/14/2009 10:40:22 PM
  • Talking about global activities contributing to recommendations across platforms. ie. can netflix data influence last.fm recommendations
    by thody at 3/14/2009 10:42:01 PM
  • Question about filtering data which throws off the recommendation engine.
    by thody at 3/14/2009 10:43:32 PM
  • Discussing positive vs negative input: Thumbs up and thumbs down vs positive only input.
    by thody at 3/14/2009 10:45:58 PM
  • Thumbs up UI. Does thumbs up mean support for an item, or for the review?
    by thody at 3/14/2009 10:46:31 PM
  • AB Testing against single measurement
    by thody at 3/14/2009 10:49:15 PM
  • Geo-awareness is a good place to start if you don't know anything about someone
    by thody at 3/14/2009 10:54:44 PM
  • playground.last.fm has a list of the guiltiest scrobbles
    by thody at 3/14/2009 10:55:59 PM
  • and we're done.
    by thody at 3/14/2009 10:56:22 PM
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