First order of the day at SXSW is a geeks vs geeks kickball game
Intriguing job title of the day at SXSW: Yahoo Pattern Detective
Where there are geeks, there is Lego
Awaiting the start of a presentation by Wired magazine on its digital future
Scott Dadich, the creative director of Wired, is talking about his project to create a tablet version of the magazine.
The goal was to publish on a variety of platforms, from phones to iPads to big screens, from a single creative application.
The design uses Adobe Air
"We care about engagement measured in hours not minutes" as on a website
Dadich lamenting the challenge of fonts on the web. They spend months, if not years, creating fonts for the magazine.
"We're aiming to combine the fidelity of print design and the flexibility of the web"
It takes 24 days from an article arriving at Wired until it's ready for print
What is the best way to navigate a digital magazine? Wired's aim was to give readers an intuitive way to read while retaining a sense of place.
That involved rethinking how content is paginated.
That's a mock-up of the app below
They're now demonstrating the real thing for the first time. It's running on Adobe Air, on a Windows laptop.
They're demonstrating the Wired digital app. It includes interactive media, such as the ability to rotate photos of a 360 degree view.
There's a "scrubber" at the bottom of the app for navigating the magazine
Below are versions of the Wired digital edition on a couple of mobile devices
They're still working out the pricing for the digital versions
Digital edition requires 10-50 percent extra work per article
Twitter's Evan Williams announces @anywhere plugin to embed Twitter functionality in websites.
Launch partners include New York Times and Huffington Post.
You can follow a journalist's Twitter stream by clicking on their byline, for example
Williams says it was a tough decision for Twitter to share data with search partners but his philosophy now is to let a thousand flowers bloom by opening up even wider
"Our number one principle is to be a force for good"
Lots of people walking out of Twitter keynote. General view is that it's a snooze.
Reuters.com
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