5 mins till we get going in a very stuffy Ballroom C
More media in here than regular folk right now. Hmmm.
Caryl Shaw, Producer at Maxis taking stage
Why does creativity matter? How can we help people find it?
"Every child is an artist" most grownups don't think about being creative
Will Wright wooed with team on editors first
*worked
Going to show Sport Galactic Adventures expansion today
People wanted to get out of spaceship and have more gameplay in Spore
Spore took user gen content to new heights
The vast majority of usergen content is crap, goal to bring quality up
Goal to remove roadblocks for people who didn't think they were creative
Gotta get to zero to smile in 3 clicks or less - their usability metric
Demo'ing new Spore expansion
Creating planet sort of like Civ games
Can make different textured planets like ice, lava
Wish I could post photos here!
Awesome world creator looks like next evolution of SimCity editor
Creating creatures in world.
Adding scenes and acts now. Hard to describe sort of making a cinematic scene with actors and objects using creatures
Can play back others' missions
Playing out huge 5 act maxis created mission. This game is crazy
Sporepedia has over 85 million creations added by users. Holy crap.
They're now working on visualizing their stats around these creations.
69% of Spore players subscribe to others' content. Impressive.
Had reference art all around the office while working on game. Keep context in mind.
One user taking doodles into 3D models in Spore
Will started working on game before social networking boom in 2001
@SporeGame shows stats about the game
Maxis had to really change gears after Facebook, etc. got big
Spore API Contest 09 making data available, players making new applications outside of game
One created a Hot or Not
Game for spore creatures.
"Pollinated Ninja" team at Maxis works to evangelize Spore
Wow 1.5-2M uploads per week to Spore.com
3,500 new users a day
5TB in plan for year 1. At 3 months, added another 4TB.
Inventive play incites better products
Giving shoutout to Blizzard for WoW interface customization
LittleBigPlanet creating expression environment
Haha Mirror's Edge level for LBP
Team Fortress 2 has a wiki for how to build levels with editors
"Creativity opens up worlds"