This is for Leadership Day at the 2010 STC TCS.
Slide deck is done, lots of good info planned!
Just realized permissions are set up incorrectly, that will be fixed.
Not currently pulling from Twitter...need to set a hashtag. Maybe #stc10_ld?
People are slowly making their way into Marsalis B (down near the Expo hall). Coffee and tea are set up and ready :-)
Mark Clifford opened Leadership Day by asking everyone to celebrate because STC is still here! Quite a different program is planned as compared to last year. He's now giving a brief overview of today's schedule.
Mark is introducing the people who will be speaking today: Hillary Hart (incoming vice president) and Mike Hughes (incoming president); Cindy Currie (outgoing President) and Susan Burton (CEO/ED). Cindy will be speaking first.
Questions are being held until Cindy's done talking. (Feel free to tweet them, we'll see what answers we can get for you.)
Cindy thanks all chapter leaders for their support. She knows it was a difficult exercise for everyone. A year ago, Mark announced that STC was facing a 1.2M cash deficit. Today, STC is still here, very much open for business. Communities have returned $373K to the Society, nearly 1/3rd of what we needed. Budget costs saved $244K, line of credit provided $150K, and $573K came from Society reserves.
STC is on track to meet membership revenue goals, and the Gold membership package has proved to be really popular. New membership goals are at 125%, with more than 300 members returning to join STC after a gap of more than 1 year.
Conference attendance is up over last year, and pre-conference sessions are ahead of schedule. And...great news!...there should be no hotel attrition this year for the first time in more years than anyone knows. (Attrition is the penalty charged by hotels for not meeting the room block.)
Total members as of 15 April 2010 is 7015. 5292 members chose 1 or more chapters (total of 6103 chapter memberships), and 3961 members chose SIGs (total of 7928 SIG memberships). Members ARE choosing chaptersc.
STC's investments are trending up. But it's about more than just the money. Some of the things that were accomplished this year are: the addition of the Technical Writers chapter to the US BLS OOH. (For those at the conference, the hardcopy will be available at STC Central in the expo hall.)
Educational programs have increased...STC doubled the number of regular web seminars by the end of 2010 and is now offering new online certificate (not "certification") courses; 9 held so far this year.
Intercom and Technical Communication are now online in real HTML formats. Those who are here can see demos at STC Central. (They both use WordPress.)
The Community Funding Task Force has been created to ensure member input to the Board. A new LCR program is being implemented, and the new community social networking platform will be demoed at STC Central.
Social media! stc's notebook (the blog), Facebook and LinkedIn, Twitter (@stcorg and more than 40 individual communities). See the Twitter display board and monitor at the program information booth.
financial support: members can now split dues payments. STC awarded 244 total recovery packages (stipend and subsidy).
Recognition programs proceeded as normal this year. Some numbers were down. Member logos are now available and Nicky Bleiel will be speaking later about recognitions programs.
Body of Knowledge work is proceeding. The team is ready to develop revenue-generating activities. There will be two BoK sessions...one today at 3 pm and one Tuesday afternoon at 4 pm.
Competitions changed slightly this year...final consensus judging is taking place at the conference this year. And the competitions are being restructured and rebranded. Karen Baranich will be speaking about this later.
Certification is becoming a reality! The board approved a work-based certification program, and will get a revised business plan by 30 June 2010. Steve Jong, who has done a tremendous job leading the committee, will be speaking on Wednesday at 11:30 am. More information will be available soon.
Linda Mikkelson wants to upgrade to Gold membership. Lloyd said that the offer closed on 28 February 2010.
Slides will be available soon. (We'll announce it.)
Chaptersc aren't seeing the numbers that were reported, with a 40 %loss. Mark said that the number represent an aggregate over all chapters. 87 %of all members have joined a chapter. Not every chapter has seen the renewal rates, partly because members did not renew. This was caused by either the raise in dues (and members didn't renew at all) or by members choosing not to renew with the chapters.
Hillary is now replying: STC has gotten more new members than expected, but overall, renewal is down (current renewal rate is 51%), which explains why chapter renewal rate is down.
sorry...missed the last question, but Mike Hughes is addressing it...it's about the ala carte fee for chapter membership. Chapters would prefer that the membership fee next year include both society and at least one chapter.
However, 83 %of all members have chosen a community with the new fee structure. The issue is that overall, membership has dropped, and this affects communities, too.
STC France Chapter members are distributed around the world, covering a large geographical area (but with more members outside that area). They are questioning their existence as a physical (geographical) chapter and are thinking of new ideas.
An STC France member states that the problem isn't that people aren't joining chapters, it's that they're not joining STC (especially outside the US) because they're not seeing the value.