Welcome we are getting ready for the event
Jonny Goldstein is getting ready for his talk with Rohit Bhargava author of Personality not Included
scott stead setting up the stage
everyone mingling a bit before the show starts
weather is pushing events back a little, we had extreme storms in the DC area this afternoon and traffic was, as they say crap
show is about to get under way
Jill Foster of DC Media Makers about to get on with Shashi of Network Solutions
Scott Stead producing and Jonny Goldstein waiting in the wings
getting under way
jill introduces Shashi, the social media swami !
shashi talking about Personality not Included by Rohit
jonny on the piano
jonny welcoming all and rohit to the stage
rohits book has chicks and one odd one with a mohawk
need a personality for all size businesses
more relevant for small businesses
marketing is about building a relationship with people who may be your customres
be unique
have something different than other people
give people a different experience
"birth" of the book
wanted to humanize the book so everyone can associate with it
why should business let people/customers know their "backstory"
gives people something they can talk about
give consumers the a sense of reality
ultimate marketing book for non marketers
whats the fine distinction between marketing and selling - peter corbett
selling is objective and focused and could cause you to not listen
whats the diff between relationships and transations
from helen mosher
nahum g how would he go about selling photos
nahum told jonny to talk for himself
why do people trust peers over companies
companies obviously appear biased and that might keep them from speaking out
authors in the audience
debbie weil asks is it possible companies really do not get they need to have a personality
what is the best way to brand yourself, authenticate yourself
pay attention to what people are saying about you
and follow up with that person
make it a repeat conversation
those who dont have a background in marketing how do they do it
know what your customers care about and talk about
use google alerts
good tools to monitor your brand
beeeeeeeeeeeeep beeeeeep beeeep
Jimmy Gardner
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