Welcome we are getting ready for the event
by Jimmy Gardner at 6/4/2008 10:12:50 PM
Jonny Goldstein is getting ready for his talk with Rohit Bhargava author of Personality not Included
by Jimmy Gardner at 6/4/2008 10:16:19 PM
scott stead setting up the stage
by Jimmy Gardner at 6/4/2008 10:16:41 PM
everyone mingling a bit before the show starts
by Jimmy Gardner at 6/4/2008 10:18:03 PM
weather is pushing events back a little, we had extreme storms in the DC area this afternoon and traffic was, as they say crap
by Jimmy Gardner at 6/4/2008 10:21:23 PM
show is about to get under way
by Jimmy Gardner at 6/4/2008 10:54:28 PM
Jill Foster of DC Media Makers about to get on with Shashi of Network Solutions
by Jimmy Gardner at 6/4/2008 10:56:21 PM
Scott Stead producing and Jonny Goldstein waiting in the wings
by Jimmy Gardner at 6/4/2008 10:56:37 PM
getting under way
by Jimmy Gardner at 6/4/2008 10:57:35 PM
jill introduces Shashi, the social media swami !
by Jimmy Gardner at 6/4/2008 11:00:28 PM
shashi talking about Personality not Included by Rohit
by Jimmy Gardner at 6/4/2008 11:02:44 PM
jonny on the piano
by Jimmy Gardner at 6/4/2008 11:03:02 PM
jonny welcoming all and rohit to the stage
by Jimmy Gardner at 6/4/2008 11:03:18 PM
rohits book has chicks and one odd one with a mohawk
by Jimmy Gardner at 6/4/2008 11:05:18 PM
need a personality for all size businesses
by Jimmy Gardner at 6/4/2008 11:06:19 PM
more relevant for small businesses
by Jimmy Gardner at 6/4/2008 11:06:28 PM
marketing is about building a relationship with people who may be your customres
by Jimmy Gardner at 6/4/2008 11:07:15 PM
be unique
by Jimmy Gardner at 6/4/2008 11:08:16 PM
have something different than other people
by Jimmy Gardner at 6/4/2008 11:08:16 PM
give people a different experience
by Jimmy Gardner at 6/4/2008 11:08:45 PM
"birth" of the book
by Jimmy Gardner at 6/4/2008 11:10:50 PM
wanted to humanize the book so everyone can associate with it
by Jimmy Gardner at 6/4/2008 11:11:21 PM
why should business let people/customers know their "backstory"
by Jimmy Gardner at 6/4/2008 11:12:04 PM
gives people something they can talk about
by Jimmy Gardner at 6/4/2008 11:12:15 PM
give consumers the a sense of reality
by Jimmy Gardner at 6/4/2008 11:15:19 PM
ultimate marketing book for non marketers
by Jimmy Gardner at 6/4/2008 11:15:51 PM
whats the fine distinction between marketing and selling - peter corbett
by Jimmy Gardner at 6/4/2008 11:16:52 PM
selling is objective and focused and could cause you to not listen
by Jimmy Gardner at 6/4/2008 11:17:41 PM
whats the diff between relationships and transations
by Jimmy Gardner at 6/4/2008 11:17:54 PM
from helen mosher
by Jimmy Gardner at 6/4/2008 11:17:58 PM
nahum g how would he go about selling photos
by Jimmy Gardner at 6/4/2008 11:18:52 PM
nahum told jonny to talk for himself
by Jimmy Gardner at 6/4/2008 11:20:25 PM
why do people trust peers over companies
by Jimmy Gardner at 6/4/2008 11:22:01 PM
companies obviously appear biased and that might keep them from speaking out
by Jimmy Gardner at 6/4/2008 11:22:24 PM
authors in the audience
by Jimmy Gardner at 6/4/2008 11:22:56 PM
debbie weil asks is it possible companies really do not get they need to have a personality
by Jimmy Gardner at 6/4/2008 11:23:18 PM
what is the best way to brand yourself, authenticate yourself
by Jimmy Gardner at 6/4/2008 11:26:20 PM
pay attention to what people are saying about you
by Jimmy Gardner at 6/4/2008 11:26:43 PM
and follow up with that person
by Jimmy Gardner at 6/4/2008 11:26:50 PM
make it a repeat conversation
by Jimmy Gardner at 6/4/2008 11:27:13 PM
those who dont have a background in marketing how do they do it
by Jimmy Gardner at 6/4/2008 11:28:56 PM
know what your customers care about and talk about
by Jimmy Gardner at 6/4/2008 11:30:22 PM
use google alerts
by Jimmy Gardner at 6/4/2008 11:36:16 PM
by Jimmy Gardner at 6/4/2008 11:39:56 PM
good tools to monitor your brand
by Jimmy Gardner at 6/4/2008 11:44:54 PM
beeeeeeeeeeeeep beeeeeep beeeep
by Jimmy Gardner at 6/4/2008 11:45:16 PM