ScribbleLive

@AnaDataGirl @Alex_Stocker @bduperrin we'll see how this works out - if it's "interesting" or interesting ;) #e20bookLR

@JoachimNiemeier well, having the book would be great as I plan to name the pages when posting a note / observation but it's not really a prerequisite. I guess it will be a rather quick scan with some stops where it's interesting - and at the stops a lot of content can be linked and added from the web, eg. from McAfee's blog or from other places.

Audio's not on the slate, one might upload video footage but I am shying away from the workload, hence text-based content mainly I think.

ok then, 5 minutes and it's time

reading now "Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges" by Andrew McAfee - link to Amazon is bit.ly - here's the page at HBS Press harvardbusiness.org

Everybody in the E20 sphere knows Andrew, still the naked data:
McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard's Berkman Center for Internet and Society. His research investigates IT's impact on organizations' performance and competitive position.

Blogs at andrewmcafee.org and blogs.harvardbusiness.org

four purposes of the book:
1. give an overview and description of technologies
2. show that these technologies share some common traits - and build on common trends (“use of technology to bring people together and let them interact, without specifying how they should do so” (p.2)
3. illustrate how companies are applying these technologies (ie. case studies) to show how and where the tools of E20 are being deployed and generating results (“show how leaders are applying new tools, new approaches, and new philosophies to challenges such as accurately predicting the future (in domains where traditional forecasting methods have a poor track record); creating, gathering, and sharing knowledge; increasing rates of innovation; locating answers and expertise; and identifying and solving problems more quickly.” (p.2)
4. guidance about how to succeed with E20

now live reading at bit.ly - if you're listening give me a shout ;) #enterprise20 #e20bookLR

blogged about it here www.frogpond.de - wrote there "The best thing is that you can comment and participate in the reading, making it a collaborative experience. This might be done as well on Twitter, but it’s easier to aggregate all the good stuff that may emerge this way. Interesting experiment, huh?"

If you want to chime in with a tweet add the hashtag #e20bookLR - it should be added automagically in here

OK, back to normal and data again - after chapter 1 (you know the free one) there are two parts - Part 1: Enterprise 2.0 - The Power of Technology-Enabled Collaboration pp. 19-142 and Part 2: Succeeding with Enterprise 2.0 pp.143-213 - I have up to now focussed my reading on Part 2 - ie. proceed from the learnings ... but it's probably not the regular style one approaches such a book

OK, what is it then in Chapter 2 - the first chapter of Part 1 called "Vexations and Missed Opportunities in Group Work - Four case studies"

and if you've read Andrew's blogs a bit all of the case studies are known, like - VistaPrint, Serena Software blog.hbs.edu, the US Intelligence Community - see e.g. www.frogpond.de and / or www.intelligententerprise.com but above all andrewmcafee.org and (surprise!) Google

yes, KM, Groupware and other "classic" CSCW applications have been a #fail - unpopular, expensive and it's no surprise they haven't played a role in this chapters' case studies (p.42)

but it's an important chapter anyway, not for the converted but for those with a need to know approach ... like Gil Yehuda said at the #e20s E20SUMMIT: it's fun and safe to talk to your peer group but it's way more important to leave the echo chamber and teach those that can decide

I am not sure if this chapter is CEO-ready but McAfee has put a lot of effort into it, trying to make it readable and understandeable.

It's good anyway to see that it has not degraded into some fluffy "who moved my sausage / who sank my iceberg" management amusement literature on 2.0-ish stuff - sure there's the expected Wikipedia reference (p.58) but he's offering a lot of meat in Chapter 3

Chapter 3 content and references include the "new web", Tim O'Reilly oreilly.com (yay, we all know this and), smart thoughts about platforms, smart observations about the growing capabilities of the IT toolkit suitable for collaboration and interaction (p.46)

ad 1. blogs, twitter - and how easy it is to have your very own printing machine on the web

ad 2. no imposed structure, ie. no rigid workflows, decision rights, interdependencies, (demands to the amount or nature) of information (p.52)

did I tell you I have a professional background in ERP and CIM? a long time ago it is ...

and yes, this is leading directly to the emergent nature the web can exhibit (and why it's naive to expect much emergence in closed up and sparsely interlinked intranets) - p. 66f.