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Wish someone with data analysis skills had acquired it

Foolish for Neilson not to buy them

Still wallgardened, APIs are "meh"

Question: Value chain, where WB with with Guitar Hero?

Ethan: Didn't catch me by surprise but interesting to see

Love kids being introduced to classic music via Guitar Hero/Rockband

Buying into experience model e.g. GTA4

Experience can drive revenue more than artifact

Video games with music as central concept = driving point of what music is back to what music is

Has driven downloads of Guitar Hero songs on iTunes

More appreciation of music as ever, unlike how they are abandoning movies

Question: How translate into commerce?

Ethan: Was easy to attach money, not so much now when trying to drive $ from experience

Goes back to more traditional marketing

A lot of different ways to price for experience

Remove physical supply chain = complicates things. Have to go back to creating value from content

Attention to quality what you're buying, ppl will pay more for quality

Question: Live performance <-> music sales?

Ethan: Live concert world is monopolistic, more popular than ever

New record deals, tour is part of it (new)

Live music = root of music experience.

Forgetting that experience is big mistake on Label's part, largest untapped revenue stream

Live show ripper trade goes down to nill when band offers higher quality artifacts

Question: Label's main responsiblity, manage relationship fan-artist. Touring companies competition?

Ethan: Servicing of artist through lot of means is what we need to do, not be competitive with LiveNation

We don't want to outsource technology aspect of our business (only Label with a tech dept)

Don't focus on what other ppl can do, focus on doing it better

Matthew: Do you have to sell new bands that think they can do it themselves?

Ethan: They read boingboing too

We have to have an honest conversation, "we have this", you don't have to invent it again

Can't eliminate 50 years of history in a business, changing because of technology but better than a company with a bunch of VC

No guarantees that HypeMachine can't come up and become a record label

Like comparing highschool newspaper with Globe & Mail

Question: Why would I ever pay for music again beyond the bands I really like?

Ethan: Passive experience (e.g. radio, musak) = you are paying for it without realizing it

Paying for artifact, not going to be elminated but is going to change. Might not be paying for music anymore e.g. paying for Rapsedy for a year

Ethan: Streaming music device always on in my house

Matthew: Ppl like to have artifacts, some of that will still be around

Ethan: MySpace took an audience segment, different purposed

MySpace = salad bar + listen to bands, FB = used like Outlook

Always divergent

Matthew: Could MySpace be a Label?

Ethan: No filtering. Labels filter

END, applause