7am east coast = 4am west coast
Free coffee and bagels by the registration booths
Session one: Choosing the Designer - Creating a redesign roadmap.
Lots of questions being asked by Tellus Web CEO - Betsy Emery. Hope we get some answers.
Giving examples about redesign and meeting goals. Make goals specific.
Deanscards.com President - Dean Hanley talking about their site redesign. His mic keeps cutting out but he's talking about their personal challenges redesigning their site.
Very interesting now. Going over logo designs and site wireframes.
SEO challenges for sub-sub-catigories. But no explination on how they over came the challanges? Boo
Compete.com hu?
Session ended with a question from an atendee "is there an industry standard % to expect to spend on a redesign?". Betsy answered "No, but know what you're going to gain before committing"
Session Two: 10 (14) Questions to ask a design consultant before you start your makeover.
I need to switch to my mac because I can't type fast enough on my iPhone... Ha
Already on question 8. Check references.
Session Three: You've found the right web designer - now what?
Speaker Josh Himwich - director of e-commerce solutions for Diapers.com
Taxonomy is important
Great session about diapers.com redesign. Great examples and slides.
Stay focused on the big picture and try not to venture to far from it because there will be a ton of suggestions along the way
Click maps = important
Now I'm on the mac... This should be good.
Session Four: Case study - Keeping it all in-house. Since some company's understand the nuances of how their customers shop, they should keep design and usability development in - house.
Speakers: John Ware - Director of E-Commerce Design - Advance Auto Parts.
Scott Bauhofer - Senior Vice President and General Manager of E-Commerce.
John is talking about his prior experience.
Scott is now talking about "The Advance Auto Parts Story"
- over 3400 stores in 39 continental states
- fortune 500 company - 5bil in sales
Lost wifi :-(. Bye MacBook.
Aap talking about who and why they hired an internal IT team
Wrapping up. Going over who to hire and why
Session Five: Case study - Preparing for the new ways consumers shop
Now watching a flash video with the volume WAY to loud
Americaneagle.com talking about the custom experience they delivered to weathertech.com
Lots of generic info. No good specifics or examples.
Usability studies...
AmericanEagle.com talking about the redesign of weathertech. Also bringing up areas where they targeted (featured/related products)
Weathertech has an in-house photography group to handle all the product pictures
big emphasis on AJAX and it's use on the site
(mac's back up)
Focus on getting information above the fold
@MrSlinkyman the first area that's seen on a website regardless of resolution
"big pictures on the left side of the page to educate our new users"
marc_foley
Erich Cervantez
MrSlinkyman
madclouds
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