Scribble!

by dana on Dec 15, 2011 at 11:08 PM via mobile

Some background about the event, from HoHoTo's "about" page:

HoHoTO is a Holiday party to raise sorely-needed funds for Toronto’s Daily Bread Food Bank.

More than that, you might say HoHoTO has become a hyper-connected social media movement and a remarkable example of the power of self-organizing online groups.

Late in 2008, a group of friends started talking on Twitter about the plight of the hungry in Toronto. The idea for HoHoTO grew organically out of this discussion, fuelled by a shared belief among a relatively small group of like-minded people.

Using Twitter, Facebook, email, and our collected networks of close friends and loose ties, we kicked off a process that lit up the tweetstreams and blogvines; quickly turning a much, much bigger group of people on to the same core idea:

That people in our own town are hungry – dammit – and we can make a difference.

The result, that first year, was an extraordinary party attended by more than 600 enthusiastic people from the local tech, media, digital marketing, social media and PR communities. The whole thing was organized in less than 20 days, sold out in nine, and went on to astonish all of us involved as we watched something bigger than we’d ever dreamed take shape before our eyes.

Along the way, we’ve received messages of support from the likes of Twitter co-founder, Biz Stone, BoingBoing co-founder Cory Doctorow and many others. We’ve called in the troops (the 48th Highlanders) to help us deliver the donated food to Daily Bread so that their regular resources would not be redirected by our last-minute event. We’ve been cited as an example of social action by Queen Rania of Jordan and referenced as a case study in business books.

Now an annual event, “the party that Twitter built” has raised more than $165,000 and collected around four tons of food for hungry Torontonians to date.danaDec 15, 2011 at 1:41 PM

The Daily Bread Food Bank is a non-profit, charitable organization that is fighting to end hunger in communities like Toronto. They serve people through over 170 member agencies, like neighbourhood food banks and meal programs. They see a monthly average of 66,000 client visits, and their area of operation includes East York, Toronto, Scarborough, Etobicoke and York.

A full map can be found here: www.dailybread.caMatt DemersDec 15, 2011 at 1:45 PM

The best shirt at #hohoTO worn by @clickflickca he's running a auction tomorrow for charity: #TdotTO yfrog.com

by TheDanLevy on Dec 16, 2011 at 12:15 AM via twitter

I got bowwwws... In different area codes #HoHoTO twitpic.com

by laurenonizzle on Dec 16, 2011 at 12:18 AM via twitter

Does this remind you of middle school!? @alexamacdonald & @f_mercier!!? #HOHOTO yfrog.com

by HeatherJLennon on Dec 15, 2011 at 11:44 PM via twitter

With Miss @casiestewart! Love this girl. #hohoto instagr.am

by erinbury on Dec 15, 2011 at 11:30 PM via twitter

by demonte on Dec 15, 2011 at 11:28 PM via mobile

Yes

by dana on Dec 15, 2011 at 11:23 PM via mobile

Hey @unmarketing I think this may be your new troll @davefleet #hohoto yfrog.com

by michellekostya on Dec 15, 2011 at 9:17 PM via twitter

“@nympsam: Last night I got @fragileheart hugs. #hohoto instagr.am” we're so in-love!

by fragileheart on Dec 16, 2011 at 10:01 AM via twitter

Also rad is @b_real / @bev_w. #hohoTO instagr.am

by nympsam on Dec 16, 2011 at 9:47 AM via twitter

All gold & glittery for #Hohoto! instagr.am

by erinbury on Dec 15, 2011 at 9:01 PM via twitter

Bubbles! #hohoTO instagr.am

by danalacey on Dec 16, 2011 at 1:07 AM via twitter

the awesome Sheri Moore, counting the haul for #hohoto in the office at the Mod Club: p.twimg.com

by mathewi on Dec 15, 2011 at 11:41 PM via twitter

Mod-me. #hohoTO (despite multiple wardrobe malfunctions, good times!) instagr.am

by youryoko on Dec 16, 2011 at 9:27 AM via twitter

I don't think @clickflickca wants me to sit next to him. #HoHoTo p.twimg.com

by shrued on Dec 15, 2011 at 11:36 PM via twitter

The big check. 67,877.97!!

by demonte on Dec 15, 2011 at 10:09 PM via mobile

Hi @casiestewart ! Awesome to see you at #HoHoTO ! p.twimg.com

by krustation on Dec 16, 2011 at 12:24 AM via twitter

I'm here. It's so nice outside

by dana on Dec 15, 2011 at 10:34 PM via mobile

RT @photojunkie: Come see me at the phohotobooth @ HoHoTO instagr.am

by hohoto on Dec 15, 2011 at 7:54 PM via twitter

the awesome Sheri Moore, counting the haul for #hohoto in the office at the Mod Club: p.twimg.com

by mathewi on Dec 15, 2011 at 11:41 PM via twitter

On the way to #hohoto charity event, riding brand new #ttc #subway car. Gotta say it feels like being inside a gi instagr.am

by artsocket on Dec 15, 2011 at 7:14 PM via twitter

What do you do when they sell raffle tickets by the arm length? Find the guy with the longest arms to measure! #HohoTO p.twimg.com

by Nadia_Issabella on Dec 15, 2011 at 8:42 PM via twitter

Paying it forward in festive red at #hohoto with two of my fave ladies!! yfrog.com

by iHeartHenkaa on Dec 15, 2011 at 10:03 PM via twitter

Thank you to @alexaclark one of the amazing ladies that made #hohoto possible! Ur an angel! :) yfrog.com

by iHeartHenkaa on Dec 16, 2011 at 12:15 AM via twitter

#hohoTO with @saroox . Tweeted. Bitch. p.twimg.com

by krustation on Dec 15, 2011 at 10:18 PM via twitter

Do you recognize these good looking folks? #HoHoTo yfrog.com

by Shashena on Dec 15, 2011 at 10:26 PM via twitter

Hey @FashiontoFood, I don't need you anymore. I have @rogers_chris. #hohoTO #ThursEventageddon lockerz.com

by eastonj on Dec 15, 2011 at 9:09 PM via twitter

Lightshow!

by dana on Dec 15, 2011 at 10:42 PM via mobile

Sometime the angels sing to angels. #hohoto @saroox w00t! p.twimg.com

by krustation on Dec 15, 2011 at 10:45 PM via twitter

The fabulous @ambermac and I at #hohoto p.twimg.com

by MDee14 on Dec 15, 2011 at 9:57 PM via twitter

The freshbook gang!!

by demonte on Dec 15, 2011 at 10:56 PM via mobile

by demonte on Dec 15, 2011 at 11:28 PM via mobile