Guy coming onto the stage
Going to talk about inovation.
"I'm not a minister"
" I am a Christian"
Innovation from a business standpoint.
Guy talking about his time at Apple
How many Microsoft employees does it take to screw in a light bulb? None, because Bill Gates declared "Darkness" the new state of being.
If you suck and go long (as a speaker), it's a deadly combination.
Top Ten rules for Innovation
1. Make meaning
Create meaning that will change the world
Talking about meaningful advertising at Nike
2. Make a Mantra
"Most of you have mission statements for your churches"
Most mission statements suck
too long, not memorable
how to make a mission statement in Silicon Valley
Go to the Ritzs, hire an outside facilitator
Reading Wendy's mission statement...
The mission of Wendy's is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships. - Wendy's mission statement
Sound like something you'd order at the drive thru?
Probably not one Wendy's restaurant worker could repeat this mission
THIS IS WHY YOU NEED A MANTRA like "healthy fast food"
For Nike "Authentic athletic performance"
For FedEx "Peace of mind"
EBAY "Democratization of Commerce"
Are there two or three words that could define your church
3. Jump to the next curve
Example: ICE
1.0 - Ice harvesting
2.0 - Ice factory (didn't have to be winter anymore to get ice)
3.0 - Fridge (no more going to the ice factory)
... none of the ice harvesters became ice factories and none of the ice factories became fridge manufacturers.
If you define your org by what you currently DO, you'll miss the curve.
4. Roll the Dicee
taking us from the 50,000 feet to 5,000
great innovation is DEEP. you've anticipated your costumers needs and produced.
Example. Mic Fanning sandle
INTELLIGENT: anticipating your customers needs.
COMPLETE: great products are complete
Example: a Lexus... the totality of the Lexus experience after the purchase
ELEGANT: great design
Example: Macbook Air
EMOTIVE: generate strong emotions
Example: a Harley Motorcycle
jcobler
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