getting ready to start the day at GSP
Coming up on the Welcome by Dave McClure
music starting, getting under way
great intro song
dave mcclure is on welcoming the crowd
yesterday Rock You raises $35 million funding
we just lost power on the power strip !! Oh no
5 things that fail on social networks
1. To many friends
2. Too many apps
3. virality is dead
4. aint no $$
5. your privcay does not really exist
5things that WIN in social media
1 multiple platforms
2. news feeds
twitter, friendfeed, FB news feed
3. "app"-vertising
targeted advertising
4. data portability
5. socail commerce
going over schedule a bit
Adam Nash of LinkedIn coming on for LinkedIn: The Business Social Network
video of Toby of The Office talking about social networks !! funny
Complaining they wont let LinkedIN in the office
Platform based on business and reputation are the best way to use a business social network and also make people better professionals
new medium for how business gets done
exchange knowledge, oppotunities
"we believe in business relevance"
built around a purpose, specific demographics
believe in trust
message for using social web for business is taking off
grown by %361 in last year
avg age 41 yrs old, avg income above 100k, 50% decision makers in business
and a side note, twitter is down ... shocking
all 500 Fortune 500 companies are on LinkedIn
3 million small businesses
160K company profiles on LinkedIn
65% have fewer than 200 employees
why advertise in LinkedIn ?
connect with largest professional network
reach profs focued on professional success
deliver in clean clutter free environment
Jimmy Gardner
Copyright 2012 Scribble Technologies Inc. All Rights Reserved.