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what is diff between a game and app

a social game is a game where the social graph is integrated into it

ability to use the game to connect with new people or new poeple you have not know before and give more relevance to the user

social gaming ABOUT connection

offers users a way to connect with their friends in ways that were not possible previously

measure metrics by user time on site, minutes per month of game play

Next Up: Geek Metrics: Using App Analytics to Drive Distribution, Engagement, & Monetization
Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Ian Swanson (Sometrics, Inc.), Albert Lai (Kontagent), Roy Pereira (Refresh)

Dave McClure
500 Hats

Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. He is an advisor or investor for Mint, Mashery, Simply Hired, TeachStreet, Oortle, CrazyEgg, SlideShare, Eventvue, RichRelevance, HealthUnity, & Canopy Financial.

Dave is the conference chair for Graphing Social Patterns, and a co-chair for Web 2.0 Expo. He has been a guest lecturer at Stanford University for the nation’s first-ever course on building Facebook Apps. Dave is a board member for microfinance accelerator Unitus, advisor to microfinance lender Kiva.org, and a co-founder of the Silicon Valley Microfinance Network.

From 2005 to 2006, Dave launched and ran marketing for job search engine Simply Hired, and its evil twin Simply Fired. From 2001 to 2004, Dave worked at PayPal as Director of Marketing, where he founded and ran the PayPal Developer Network program. Prior to PayPal Dave was a database consultant and programmer for several companies including Microsoft and Intel. In 1994 he founded Aslan Computing, an internet and e-commerce firm later acquired by Servinet/Panurgy in 1998.

Before coming to Silicon Valley, Dave barely graduated from the Johns Hopkins University with a BS in Mathematical Sciences Engineering and a minor in frisbee, billiards, and foosball. His interests include microfinance and economic innovation, entrepreneurship and venture capital, ultimate frisbee, cartoons and animation, and an ever-growing collection of silly hats.

For more info see Dave’s blog: Master of 500 Hats

* Web site

Photo of Hiten Shah
Hiten Shah
CrazyEgg / KISSmetrics

Hiten Shah graduated from UC Berkeley in 2003. Since then he has been engulfed in the Internet marketing world. He first started off with offering SEO and SEM services by co-founding Advantage Consulting Services and helping to write ACS’s company blog, Pronet Advertising. Soon after he saw the need for better Internet marketing tools and started creating web applications including Crazy Egg, Siteblimp, and Serph. More recently along with his partners at ACS, he has been focusing on providing Social Media Marketing solutions for companies of all sizes.

* Web site

Photo of Ian Swanson
Ian Swanson
Sometrics, Inc.

Ian Swanson is founder and CEO of Sometrics, an analytics company focused on social networking platforms. Sometrics provides detailed analytics of millions of daily users of social platforms like Facebook, MySpace, Bebo and others. The Sometrics solution helps developers and advertisers better understand how people are using social media, so developers can monetize their applications and advertisers can more effectively reach their target audiences.

Before launching Sometrics, Swanson was business development manager for Userplane, an AOL company that provides social media apps to hundreds of thousands of online communities, supporting millions of users daily. Swanson was instrumental in helping the company extend the reach of its hosted chat, IM and other communications apps, and in building the company’s ad network. Before Userplane, he was an executive with Sprint and helped launch two mobile web startups.

As a social media insider, Swanson has been invited to speak on many social media topics relating to platform apps, social marketing and performance-based analytics. Swanson actively advises several successful social networking applications, Fortune 500 companies and startups with their brand and marketing strategies within the social media ecosystem.

Swanson earned his bachelor’s degree in economics from University of California, Santa Barbara.

* Web site

Photo of Albert Lai
Albert Lai
Kontagent

Albert Lai is founder & CEO at Kontagent, a Social Network Analytics venture.

Albert sold his first internet company, the MyDesktop Network, while in his teens to JupiterMedia (JUPM). More recently he was the founder/CEO of BubbleShare, a photo-sharing company sold to Kaboose (KAB) in 2007.

Over the past decade Albert’s entrepreneurial efforts have been recognized by multiple major national newspapers, and he is now hard at work on Kontagent, his 5th internet startup.

In his spare time, Albert blogs about disruptive simplicity and other random thoughts at <a href=”” SimplyAlbert.blogspot.com

* Web site

Photo of Roy Pereira
Roy Pereira
Refresh

Roy Pereira is the co-founder of Refresh, a social network marketing startup based in Toronto, Canada.

He has over 17 years of operational experience in the security, network equipment, and enterprise software industries. He has worked in Silicon Valley as well as in Canadian tech-centers of Ottawa and Toronto and has worked both in mid and large public companies (Cisco Systems [NASDAQ:CSCO], Certicom [TSX:CIC]), Bioscript [TSX:BYT]), as well as several startups (Merlin Systems, TimeStep, Snipe Networks).

For the last five years, he has led marketing departments as the VP of Marketing and Product Management. Throughout his marketing career, he has led many go-to-marketing, channel sales plans and startup funding rounds. He is also the author of several patents and IETF RFCs on network security from when he was an engineering architect.

* Web site

Why would a developer use 3rd party analytic solutions ?

Kiss Metrics -- boils downs to resources and insights

end goal is to use these metrics to get more revenue

metrics for social apps to measure engagement and growth

monetization : some free model, open to all applications, with plans for value add products

sometrics - free analytics, will release an add network as well

kissmetrics - free analytics

why all these new tools and whats the model ?

free analytics in exchange for data with the hopes of upselling to use other products

things like google analytics were not built for these social platforms

Big concern is the fact that they are at the mercy of a FB, or MySpace who could change the policies, services, etc at the drop of a dime