The actual speech won't start until 5:15ish, apparently. Stay tuned.
Introduction is starting, Terry Sellwood is introducing Evan Hansen, Editor in Chief of Wired.com
Wait, Hansen is being introduced by Nancy Broadshaw of Reader's Digest, which has sponsored the keynote.
*Reader's Digest: I'll tell you where to send the cheque later.
Wired.com now receives 10 million visitors monthly, fourfold over when Hansen started.
Also named Best Magazine Website by the MPA and AdWeek. So it's totally a thing.
Hansen grew up in Kingston and graduated from U of T in Philosophy, got MA at Queen's. Playing to the hometown crowd.
Also: speech delivered on paper. "Paper's not dead."
Opener: "You're all doomed."
"We're all doomed," he starts.
Aha, but: theme for tonight: Optimism
But the theme of the talk is optimism, so yeah.
Slide: Wired = Optimism. "That should be easy to tweet for those of you who are tweeting."
Stewart Brand quote up about information "wanting to be free," but also kinda not.
Analog dollars > digital pennies, etc. You know all this.
Info wanting to be expensive vs. Info wanting to be free. We've apparently been saying this since 1984.
Internet reduces all marginal costs to zero, etc. Chris Anderson (Hansen's Boss!) says that.
Now Jann Wenner quote from last week about "insanity" of rushing to iPad, etc.
Slide: "What is the essence of a magazine?" How far can the concept stretch before it's not a magazine anymore?
#IRC shoutout. BBS. The future! Not just new ways of communicating, but different ways of thinking about communication itself.
1948: Claude Shannon publishes paper "A mathematical theory of information."
"Meaning is not involved" Shannon believed. So these are not just practical problems. These are conceptual problems about what we're even doing here.
What are the core values that editors, writers, etc., need to preserve?
Digital companies have accrued all the value that media companies have lost. Big scary numbers on the slide. "As far as I'm concerned, that's the old story."
The "new story" promises to shift the balance back to publishers and media brands.
Online ad sales and app subscriptions will exceed print revenues in the near future: "Digital 51" — when 51% of media company revenues come from digital.
"For wired, that moment is almost here."
iPads. 25 million shipped, etc., fastest ever uptake.
Digital 51: when 51% of revenue will be from digital sales, ads, not because print is tanking but the former is rising. He says that moment is very close for Wired.
How fast are these devices growing? Netscape Navigator, AOL, etc, were all considered transformative; all are dwarfed by growth in mobile.
People pay for content on these devices. "Completely new revenue for people that didn't exist before the iPhone & iPad."
Ad sales: all Wired.com revenue is "taking off". Just finished best Q1 ever. And Brand advertising is growing faster than search.
Brand advertising for Wired.com has grown faster than search.
(All wired.com revenue is ad-based; it's taking off)
Media time-spent vs. Ad Spending is still out of whack; people spend lots of time online, but ad dollars still aren't following proportionately.
HTML5! That's a thing. Plus it can do some stuff that's better than native apps.
A way of getting around Apple's walled garden. Just Say No to Steve.
Demo of a little HTML5 video thing: "I didn't hear any oohs or aahs." It was OK.
"When I look at the web right now I see a cluttered mess." "Link roulette" occurs when publishers just throw on a bunch of links to see what sticks.
Apps offer a less cluttered, more focused design aesthetic.
That's going to be "win-win-win-win-win."