All RIGHT, we're here. Things are going to kick off in about another ten minutes. There's a journalist on the left trying to impress some ladies with card magic. It's all happening.
The conference is in a massive warehouse - just opposite where Sony are holding theirs later, helpfully. This is good. Everyone knows that games journalists don't like walking.
Lights are dimming. An excitable dude is whooping. The EA logo's up on the screen to deafening noise.
Brutal Legend! Tony Hawk! It's a showreel of favourites.
MYSIMS! I'm the only person excited.
Applause. Out comes Jens Uwe Intat, General Manager of European Publishing.
"Some day, E3 could attract as many people as gamescom does." Go Europe!
One hour program, brand new titles, new stuff from EA's most popular developers.
FIFA's first. Here comes Peter Moore!
"Great to be here in Cologne!" Aww, hello lovely Peter. Lovely to see you too.
It's been an exciting time for EA Sports, he's saying. Fight Night 4 and EA Sports Active on the Wii have been huge stars.
"Indisputably the greatest football game in the world - FIFA 10!" Trailer time.
It's definitely FIFA. With improved defending, announces the screen. They're showing off the Live Season feature.
Refined goalkeeper AI - they're showing off the physicality of the players. We've seen this before, but it looks good.
Christ, they've sure as hell got the sound system sorted. MY EARS. Applause.
From EA Vancouver, producer David Rutter is here to tell us more.
"Thanks to the development team for all their hard work over the past year, to make the best football game in the world." Another video.
Online improvements: matchmaking, filtering based on all sorts of useful things implemented from fan suggestions.
We're being shown the gameface technology that allows you to put YOUR FACE on a footballer. You can play in all modes with this. And upgrade ATTRIBUTES. Everybody loves attributes.
"The new online clubs mode allows players to compete online internationally. There'll be regional leagues and also national and international systems."
"If you are in a club, you can download your team mates' faces into your own game." Smart.
DLC - Real Madrid's homeground will be available.
We've got to wait until early September for Live Season 2.0 details.
Practice matches let you play five-a-side with your mates, if you like.
Kelly 'Keza' MacDonald
patlike
Copyright 2012 Scribble Technologies Inc. All Rights Reserved.
