Do keywords really matter with Lou
what is keyword density... Lou answers the question
whats the purpose of your content?
Google Adwords is getting more and more expensive
Google Quality Score and how it relates to keywords... does you webpage you are promoting match to the keyword and its theme
Organic (free) and paid search... there is a difference in keyword research?
Organic search dominating... you can dominate page 1 if done properly
Important to find keywords with few competing pages (under 50,000)
mature domains... help... meaning domains that have been around for a while
Back links rule
URL, page title, H1 tags and copy are important
Going to go through a live example of keyword research usings Lou's strategy
Aah the wonderwheel, sort of like the wheel of fortune, well I guess it actually could be, and I was just trying to be a smartass.....
showing google insights tool
www.google.com
Doing live example of Keyword Samuri tool
Keywords pretty interesting, I honestly rarely think about this, good stuff.
good discussion going on now about the use of keyword tools.