Designing for Irrational Behavior

Panel

Robert from Frog doing intros, talking about the role of design. How do we get past experience?
by flashlight at 3/14/2009 8:33:42 PM
Books: American Mania and Nudge – good overview of cultural behavior
by flashlight at 3/14/2009 8:34:45 PM
Big gaps between what he's been reading and what he's seeing in the real world
by flashlight at 3/14/2009 8:35:17 PM
There's a gap that design can fill
by flashlight at 3/14/2009 8:35:24 PM
Whybrow: interested in culture and the way our brains work
by flashlight at 3/14/2009 8:36:39 PM
Bardzell: works in social media and aesthetics at a university
by flashlight at 3/14/2009 8:37:04 PM
Session Description
The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by frog design.

Peter Whybrow - UCLA Semel Institute
Robert Fabricant - Frog Design Inc
Jeffrey Bardzell c- Indiana University
Jen van der Meer - Drillteam
by AdamSchwabe edited by flashlight at 3/14/2009 8:37:14 PM
van den Meer: oxymoronic quest to do sustainable product design
by flashlight at 3/14/2009 8:37:21 PM
Start with thinking about basic behavior. How does culture shape our behavior?
by flashlight at 3/14/2009 8:38:02 PM
Whybrow: looking at temperature and behavior, moving to looking at culture and behavior
by flashlight at 3/14/2009 8:38:52 PM
Whybrow: how have we created a culture that engages the mind, but in an addictive way. Our culture is opportunistic. Culture starting to implode
by flashlight at 3/14/2009 8:39:40 PM
Whybrow: what does the brain really do in these circumstances? We have to understand that the human brain is really quite new. We grew up in scarcity. We are wired to engage our curiosity in anything that comes around that's novel. But we have no real breaks. SO if you live in a world of abundance, slowly you become addicted.
by flashlight at 3/14/2009 8:40:31 PM
Whybrow: it used to be defined by geography, time, weather, resource availability. Now there are no limits. You used to have to run to catch your dinner. Now you drive to the grocery store.
by flashlight at 3/14/2009 8:41:05 PM
Whybrow: We are now the fattest nation in the world.
by AdamSchwabe at 3/14/2009 8:41:07 PM
Whybrow: we must consider evolution
by flashlight at 3/14/2009 8:41:30 PM
Whybrow: the piece of the brain that is reward oriented matures very early in human development
by flashlight at 3/14/2009 8:42:03 PM
Really digging the fact that there is an actual psychiatrist on the designing for irrational behavior panel. #sxsw
by JenniferMorrow via twitter at 3/14/2009 8:42:56 PM
Designing for Irrational Behavior panel is about behavioral economics and its influence on product design. Awesome!
by kennystoltz via twitter at 3/14/2009 8:43:31 PM
Fabricant: most designers don't think about reward very much
by flashlight at 3/14/2009 8:44:20 PM
Fabricant: Should build rewards into the things that we're creating.
by AdamSchwabe at 3/14/2009 8:44:31 PM
Whydbrow: the drivers of a market are self interest, but the restraints are social pressures
by flashlight at 3/14/2009 8:46:01 PM
Social pressures more effective when they're locally produced.
by AdamSchwabe at 3/14/2009 8:46:12 PM
Whydbrow: in a small society there is a constraint on behavior to have everything to oneself
by flashlight at 3/14/2009 8:46:28 PM
Whybrow: the individual no longer has the ability built in to constrain. Requires more and more intervention from govn't
by flashlight at 3/14/2009 8:47:02 PM
Getting schooled on irrational behavior, human concepts of reward systems and how all this shit influences web design.
by CostaNoble via twitter at 3/14/2009 8:47:13 PM
Whybrow: end result is either totalitarian or hedonism. neither is good for socient
by flashlight at 3/14/2009 8:47:21 PM
Whybrow: what can we do with technology to return some of the internal restraints?
by flashlight at 3/14/2009 8:47:36 PM
Fabricant: What can we do with social technologies to return this? We need to talk to people who are working with social media and behavior, companies who want to engage communities, etc
by flashlight at 3/14/2009 8:49:04 PM
van der Meer: it's hard to change our culture
by flashlight at 3/14/2009 8:49:34 PM
[Lots of frustration on the backchannel – some not digging the grad level psych talk apparently]
by AdamSchwabe at 3/14/2009 8:49:37 PM
lots of people leaving the talk
by flashlight at 3/14/2009 8:50:28 PM
Bardzell: a lot of the content created on social networks is not what the inventors of the platforms intended.
by flashlight at 3/14/2009 8:52:23 PM
Oy, people bailing on "Designing for Irrational Behavior" in droves.
by marlaerwin via twitter at 3/14/2009 8:52:25 PM
Designing for Irrational behavior is a bit of a dud panel. #sxsw
by kylec via twitter at 3/14/2009 8:52:27 PM
Mass exodus from "designing for irrational behavior". Snoozer. #sxsw
by mlogan via twitter at 3/14/2009 8:52:30 PM
Oy, people bailing on "Designing for Irrational Behavior" in droves.
by marlaerwin via twitter at 3/14/2009 8:52:44 PM
Where's this going, guys? (designing for irrational behaviour) #sxsw http://twitpic.com/23m2c
by gilescolborne via twitter at 3/14/2009 8:53:01 PM
Fabricant: microblogging and microfinance work well together
by flashlight at 3/14/2009 8:53:44 PM
[Bailing on Irrational Behavior – heading next door to Designing for Gestural UI]
by AdamSchwabe at 3/14/2009 8:53:57 PM
We're a half hour into Irrational Behavior panel and they are only throwing out questions....I don't want some freaking round tablef #sv]xsw
by chrispollard via twitter edited by AdamSchwabe at 3/14/2009 8:54:00 PM
Personally, I'm really digging this panel, but I appear to be in the minority
by flashlight at 3/14/2009 8:55:31 PM
Whydbrow: we can spend time in our second worlds, but we do have to deal with each other face to face. How does our online life drive how we interact, how we take care of ourselves, etc?
by flashlight at 3/14/2009 8:56:10 PM
At desingning for irrational behavior, pretty good but unexpected take on it
by blauwers via twitter at 3/14/2009 8:56:22 PM
Whydbrow: it's a watershed moment where we can think through what we techies know and what professors know to redefine who we are
by flashlight at 3/14/2009 8:57:05 PM
van der Meer: it's much easier now to know the extent of your actions
by flashlight at 3/14/2009 8:57:39 PM