June 7th - 10:00 CT
Speakers:
Maria Hale, VP Content - Product & Services - Telus
Stephan Argent, VP, Digital Media - Digital Media - CTV
Dominique-Sebastien Forest, General Manager - Digital Media and e-Commerce - QMI
Steve Billinger, Executive Director - Digital Programming & Business Development - CBC/Radio-Canada
Kevin Bartus, VP, Digital Media - Digital Media - Rogers Media
How has the big consolidation of 2007 impacted the digital strategies of the big Canadian media companies, and what does this mean to advertisers and content creators?
Moderator: Claude Galipeau, VP - Interactive - Astral Media Inc
Q:How's the economy now.
Dom: The average price of ads is diving it down some what. Maria: MyTelus is strong. Still the number one music sales. Stephan: Video on-line is strong. New suite of players has really assisted that . :-) Kevin: the amount of inventory they have is sold out of the magazine properties. Steve: 18 growth last year. CPM is down over all across the board.
Q: Top priorities.
Steve: Prospects of radio. lots of heavy lifting in that area. On-line streaming. They own the content which is different than most. What's unique? Steve: Spending a lot of time around innovation. May see some collaboration with other big media. Maria: What to change the "web" paradigm. How do we acquire rights that make sense. How do we improve the cooperation with providers, content creators, and delivery. How d we open the mobile market, A window to the content.
Steve: No work on full screen experience, they ok there.
Don: Mobility is top. Very localization of the content and ads. More operation efficient 45 people in there online division. 65 open positions: Wow!
Kevin: 3 Priorities. TV just bought CityTV, we are not set up to monetize those properties. Ad targeting. Behavior targeting. And innovation They have not launch a new site for 10 years. New to do a significant web property.
Stephan:One of biggest priorities in prioritization. The olympics, legacy sites like TSN, BNN. Analytics. How do we measure success. Comscore is a challenge. They reported FT's site as zero. Need calibration on those measurements.
Q: Who is doing it well.
Maria: We do a lot of benchmarking. What's missing? Need to allow the space to grow. Google allows their team to take their own initiatives to grow their technology. Let us do our job. Its not about launching a player its about delivery on demand content.
Read Inside Steve's Brain. New book about Steve Jobs
linkKevin: How do you innovate in a large company
Don: Likes Lego, Vantrex, Skip out of Vancouver - identity, overlay technology.
Stephan: Agrees about overlay TV.
Rolf Skyberg - Disruptive media.
Jaffe JuiceSteve: Apple for sure. They deliver. You can's over emphasis the iPhone or iTunes. Those guys know how to get produces out. BetFare for the UK
BetFair bets in between the game. Stock market concept. Analytics will be a form a gam play. You need to generate a new area of measurement. Create a place people can play.
Q: What are we doing investment
Don: There is a lot of money. Just safer where we put it. Our job is not to create innovation. Our jobs is not to reinvent the wheel. 5M in production alone
this year.
Kevin: Always interest in investing in original content. Don: 2.9 M in investment last year.
QA
Q:
Inventory
There are not enough ads to serve. Lots being served but the CPM is down. Don: The ad formats are changing again.
Q: Geo Blocking (a.k.a. geofencing a.k.a. geogating)?
Steve: The moment the US can make more money in advertising than licensing fees they will remove it.
Kevin: The CRTC is the regulator. Don: Cost of streaming is high. You need to monetize it.
Maria: Distribution with VOD. All those feature need to be realized in the space. Lots of noise. We need a unified experience. The game, the mobile, the web. The future is unclear not uncertain - Quote.
Stephan: The deepest richest experience. Where do the advertisers want to be.We are governed by the licensing agreements. The market is about responsible experimentation.
Don: I cannot underwrite a licensing deal.
Q: Independent producer: Are there budgets
Steve: Rambled of a bunch of names. All this money is tied to TV
Kevin: There is money but it has to be interesting content.
Stephan: Richard Kanee is here you can talk to him.
Maria: Picking the low hanging fruit. Deal with TV
Dom: The most money of all: $5M. We will finance productions. 50% margin on indies - lol
Applause - End
Jonathan Keebler
synthoidcorp
MDM
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