Canada's Digital Media Giants @ NM08
Started at @ 6/7/2008 1:28:18 PM
Last Post @ 6/7/2008 4:55:47 PM
- June 7th - 10:00 CT
Speakers:
Maria Hale, VP Content - Product & Services - Telus
Stephan Argent, VP, Digital Media - Digital Media - CTV
Dominique-Sebastien Forest, General Manager - Digital Media and e-Commerce - QMI
Steve Billinger, Executive Director - Digital Programming & Business Development - CBC/Radio-Canada
Kevin Bartus, VP, Digital Media - Digital Media - Rogers Media
How has the big consolidation of 2007 impacted the digital strategies of the big Canadian media companies, and what does this mean to advertisers and content creators?by MDM at 6/7/2008 1:29:21 PM 
by synthoidcorp at 6/7/2008 4:12:26 PM- Moderator: Claude Galipeau, VP - Interactive - Astral Media Incby MDM at 6/7/2008 4:13:30 PM
by synthoidcorp at 6/7/2008 4:15:14 PM- Q:How's the economy now.by MDM at 6/7/2008 4:15:28 PM
- Dom: The average price of ads is diving it down some what. Maria: MyTelus is strong. Still the number one music sales. Stephan: Video on-line is strong. New suite of players has really assisted that . :-) Kevin: the amount of inventory they have is sold out of the magazine properties. Steve: 18 growth last year. CPM is down over all across the board.by MDM at 6/7/2008 4:19:02 PM
- Q: Top priorities.by MDM at 6/7/2008 4:19:18 PM
- Steve: Prospects of radio. lots of heavy lifting in that area. On-line streaming. They own the content which is different than most. What's unique? Steve: Spending a lot of time around innovation. May see some collaboration with other big media. Maria: What to change the "web" paradigm. How do we acquire rights that make sense. How do we improve the cooperation with providers, content creators, and delivery. How d we open the mobile market, A window to the content.by MDM at 6/7/2008 4:24:08 PM
- Steve: No work on full screen experience, they ok there.by MDM at 6/7/2008 4:24:51 PM
- Don: Mobility is top. Very localization of the content and ads. More operation efficient 45 people in there online division. 65 open positions: Wow!by MDM at 6/7/2008 4:25:52 PM
- Kevin: 3 Priorities. TV just bought CityTV, we are not set up to monetize those properties. Ad targeting. Behavior targeting. And innovation They have not launch a new site for 10 years. New to do a significant web property.by MDM at 6/7/2008 4:28:06 PM
- by Jonathan Keebler at 6/7/2008 4:29:05 PM
- Stephan:One of biggest priorities in prioritization. The olympics, legacy sites like TSN, BNN. Analytics. How do we measure success. Comscore is a challenge. They reported FT's site as zero. Need calibration on those measurements.by MDM at 6/7/2008 4:30:35 PM
- Q: Who is doing it well.by MDM at 6/7/2008 4:30:49 PM
- by Jonathan Keebler at 6/7/2008 4:31:26 PM
- Maria: We do a lot of benchmarking. What's missing? Need to allow the space to grow. Google allows their team to take their own initiatives to grow their technology. Let us do our job. Its not about launching a player its about delivery on demand content.by MDM at 6/7/2008 4:33:08 PM
- Read Inside Steve's Brain. New book about Steve Jobs linkby Jonathan Keebler at 6/7/2008 4:33:40 PM
- Kevin: How do you innovate in a large companyby MDM at 6/7/2008 4:34:18 PM
- Don: Likes Lego, Vantrex, Skip out of Vancouver - identity, overlay technology.by MDM at 6/7/2008 4:35:20 PM
- Stephan: Agrees about overlay TV. Rolf Skyberg - Disruptive media. Jaffe Juiceby MDM at 6/7/2008 4:36:35 PM
- Steve: Apple for sure. They deliver. You can's over emphasis the iPhone or iTunes. Those guys know how to get produces out. BetFare for the UKby MDM at 6/7/2008 4:38:07 PM
- BetFair bets in between the game. Stock market concept. Analytics will be a form a gam play. You need to generate a new area of measurement. Create a place people can play.by Jonathan Keebler at 6/7/2008 4:39:40 PM
- Q: What are we doing investmentby MDM at 6/7/2008 4:40:44 PM
- Don: There is a lot of money. Just safer where we put it. Our job is not to create innovation. Our jobs is not to reinvent the wheel. 5M in production alone
this year.by MDM at 6/7/2008 4:42:02 PM - Kevin: Always interest in investing in original content. Don: 2.9 M in investment last year.by MDM at 6/7/2008 4:42:46 PM
- QAby MDM at 6/7/2008 4:42:50 PM
- Q:
Inventoryby MDM at 6/7/2008 4:43:03 PM - There are not enough ads to serve. Lots being served but the CPM is down. Don: The ad formats are changing again.by MDM at 6/7/2008 4:44:26 PM
- Q: Geo Blocking (a.k.a. geofencing a.k.a. geogating)?by Jonathan Keebler at 6/7/2008 4:44:34 PM
- Steve: The moment the US can make more money in advertising than licensing fees they will remove it.by MDM at 6/7/2008 4:45:57 PM
- Kevin: The CRTC is the regulator. Don: Cost of streaming is high. You need to monetize it.by MDM at 6/7/2008 4:46:59 PM
- Maria: Distribution with VOD. All those feature need to be realized in the space. Lots of noise. We need a unified experience. The game, the mobile, the web. The future is unclear not uncertain - Quote.by MDM at 6/7/2008 4:48:40 PM
- Stephan: The deepest richest experience. Where do the advertisers want to be.We are governed by the licensing agreements. The market is about responsible experimentation.by MDM at 6/7/2008 4:50:13 PM
- Don: I cannot underwrite a licensing deal.by Jonathan Keebler at 6/7/2008 4:50:38 PM
- Q: Independent producer: Are there budgetsby MDM at 6/7/2008 4:51:01 PM
- Steve: Rambled of a bunch of names. All this money is tied to TVby MDM at 6/7/2008 4:51:53 PM
- Kevin: There is money but it has to be interesting content.by MDM at 6/7/2008 4:52:23 PM
- Stephan: Richard Kanee is here you can talk to him.by MDM at 6/7/2008 4:53:21 PM
- by Jonathan Keebler at 6/7/2008 4:53:42 PM
- Maria: Picking the low hanging fruit. Deal with TVby MDM at 6/7/2008 4:53:50 PM
- Dom: The most money of all: $5M. We will finance productions. 50% margin on indies - lolby Jonathan Keebler at 6/7/2008 4:55:31 PM
- Applause - Endby MDM at 6/7/2008 4:55:47 PM