Building Business on a Budget

How to use SOCIAL MEDIA to save your marketing dollars.

The workshop is taking place on Tuesday June 23rd, 2009 from 8:30am to 12:30 pm. Tickets are $20.00 per person and can be reserved in advance and paid at the door. Contact mguzzo@ssmic.com to RSVP or for more information.
by marlaguzzo at 6/15/2009 5:57:18 PM
Can't make it to the event? Follow this live blog starting at 8:30 am the day of the event! Bookmark this link or visit www.ssmic.com for a link to this page!
by marlaguzzo at 6/15/2009 5:57:48 PM
Do you want to be a part of the blog? Bring your laptop or smartphone to the workshop and join in on the fun!
by marlaguzzo at 6/15/2009 5:58:13 PM
Hey everyone Amb er just got started... live blogging coming soon!
by marlaguzzo at 6/23/2009 1:05:30 PM
Susan Boyle made an appearance
by Melkargi at 6/23/2009 1:05:35 PM
Alright everyone sorry for the delay we had some difficulty with our srcibble account!
by marlaguzzo at 6/23/2009 1:14:19 PM
Amber has been speaking for about 15 minutes now. She discussed blogging and podcasts
by marlaguzzo at 6/23/2009 1:14:49 PM
some highlights:
by marlaguzzo at 6/23/2009 1:15:00 PM
there are over 112.8 active blogs in the world!
by marlaguzzo at 6/23/2009 1:15:11 PM
she showed a cute picture of her baby laying next to an iPod listening to a podcast!
by marlaguzzo at 6/23/2009 1:15:32 PM
Amber is now speaking about ning
by marlaguzzo at 6/23/2009 1:15:49 PM
www.ning.com
by marlaguzzo at 6/23/2009 1:15:54 PM
much like facebook, you can create a page
by marlaguzzo at 6/23/2009 1:16:05 PM
there are a million people now on Ning
by marlaguzzo at 6/23/2009 1:16:14 PM
organizations use Ning bc it is a bit more professional and free!
by marlaguzzo at 6/23/2009 1:16:40 PM
Social networking tip: build your own community
by marlaguzzo at 6/23/2009 1:17:00 PM
"seed and feed the community"
by marlaguzzo at 6/23/2009 1:17:13 PM
Amber is now talking about commenting on your own blog.
by marlaguzzo at 6/23/2009 1:17:39 PM
"nobody wants to be the first comment" she suggests commenting first to invite other people to comment
by marlaguzzo at 6/23/2009 1:17:57 PM
in the mobile world one tool that is easily accessible is Twitter
by marlaguzzo at 6/23/2009 1:18:16 PM
Amber says that the best app for twitter on iphone is twitterific
by marlaguzzo at 6/23/2009 1:20:15 PM
on blackberry it is ubertwitter
by marlaguzzo at 6/23/2009 1:20:25 PM
Yay live blogging! Fun stuff - would have liked to make it considering I'm someone who has built his small business on the back of social media
by curtoneil at 6/23/2009 1:25:13 PM
Being on Twitter is about building relationships, sharing personal and business-related information.
by gerrykirk at 6/23/2009 1:25:15 PM
Usage of Twitter exploding, though a small minority post majority of tweets
by gerrykirk at 6/23/2009 1:25:17 PM
Amber's talking about user generated videos now (viral videos)!
by marlaguzzo at 6/23/2009 1:26:36 PM
She just showed us the "numa numa original". He was lip synching in his bedroom to the Russian pop song.
by marlaguzzo at 6/23/2009 1:27:30 PM
the numa numa boy is great!
by Melkargi at 6/23/2009 1:27:34 PM
love the Numa Numa kid too!
by yling at 6/23/2009 1:29:46 PM
Amber is showing us how to create a video with Ashley from Algoma Public Health. 3 cheers to Ashley for bravely volunteering!
by marlaguzzo at 6/23/2009 1:30:58 PM
Amber is showing how easily you can create the video and now some tips and tools on the user generated content side.
by yling at 6/23/2009 1:33:14 PM
Recommended wiki tool: pbwiki - easy to set up, for people to collaborate on content
by gerrykirk at 6/23/2009 1:33:19 PM
Social Media & Web 2.0 what's next? She highly recommends Ning for setting up your own community for social networking (your own BRANDED community!)
by yling at 6/23/2009 1:33:49 PM
Hootsuite is a free tool that allows you to measure all the traffic that's happening on your Twitter account. Can also have you have multiple people log in and update your Twitter account. Great tip!
by yling at 6/23/2009 1:34:30 PM
Amber: provides stats on where ppl are from who click on your links.
by gerrykirk at 6/23/2009 1:34:58 PM
Hootsuite - hootsuite.com
by gerrykirk at 6/23/2009 1:35:19 PM
Another great tool with similar features to HootSuite - PeopleBrowsr, my personal fave - peoplebrowsr.com
by gerrykirk at 6/23/2009 1:36:00 PM
ADA - American Dental Association posting short vids on tips for healthy teeth on YouTube.
by gerrykirk at 6/23/2009 1:36:42 PM
HomeDepot has huge how-to channel of content on YouTube, promotes brand indirectly.
by gerrykirk at 6/23/2009 1:37:20 PM
The ADA and HomeDepot are examples of how to become an "expert" in the community and at the same time, promote their brand.
by yling at 6/23/2009 1:37:24 PM
Bottom line: use social media to provide *value* to the audience you want to reach.
by gerrykirk at 6/23/2009 1:38:07 PM
Buzz words for 2009 & beyond: Geolocation, Real Time Web, Live viral video, personalization
by yling at 6/23/2009 1:38:14 PM
Geolocation: allows you to tell people in your network where you are, maybe it will alert you and let you know that you can get your mocha frappucino around the corner. Or let's your network follow where you are!
by yling at 6/23/2009 1:39:20 PM
by gerrykirk at 6/23/2009 1:39:48 PM
Pic: Amber showing how easy to make a video
by gerrykirk at 6/23/2009 1:40:19 PM