Peter Shankman from Help A Reporter Out
Collecting questions now from crowd. PR Agencies didn't know how to market web companies - are there PR agencies or PR strategies for web needs or web companies. How to find the right firm.
PR Firms that are not engaged in social media at their own agency.. promoting own business vs promoting clients
problem with agencies that have one superstar social person, but can't get across agency
I teach in higher ed, what are teh skills that need to be taught in higher ed
1. intersection of PR and community management 2. what does open source PR look like
Q from moderator: Are PR firms still relevant?
SOLIS: Twitter's changing everything, how we consume information and discover new things. tapped into the wire. ability to build relationships. allow to learn new information and use to advantage.
Skydiver: twitter has confirmed - your job is no longer 100% to do your own PR, your job is to get other people to do your PR
"the mom borg collective" skydiver - spheres of influence
This is turning into a twitter etiquette class, not about future of PR Agencies.
to peter: how do you see PR agencies redefining themselves?
skydiver: press releases will be dead other than for publicly traded companies. smart agencies realize they have to play in world that anyone can play in.
smaller agencies are dedicating people to reading blogs. 20 years ago, it was reading magazines and newspapers. interns come out of college --> now reading online
skydiver: not to engage, but first to listen.
do you keep doing press release? yes, sometimes you need the formality. But do SEO on the front end and consider social media press release.
solis: I don't know the last time I got a story placed with a press release, do them for google juice. but share information where the reporters are.
attention span dropped from 3 minutes of MTV to 140 Characters
write press release in the language you want to read it in. people still need the information
what are the most influential digital trends
facebook, myspace and twitter. are most influential digital trends changin PR
Girl Scout trying to use social media to sell cookies - you tube, web site, etc. Girl Scouts shut her down and didn't allow her to sell online. They missed out on an opportunity to teach her modern school
start by listening and if your customers aren't there, don't go there. if they aren't on twitter, don't use twitter
How can a PR engage an increasingly skeptic audience?
PR firm has familiarity with tools and should work with clients to help them.
transparency and disclosure are musts if you are doing on behalf of your client
Sorry, using three year old examples to make a point in an industry that's changing by the day is a little lame.
(loving scribblelive.com added the search for the hashtag to the side and adding in twitter feeds of live blogging)
angelcityblues
leahjones
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